123 West Main Street New York, NY 10001 | www.carecounseling.com | P: 555.123.4568 F: 555.123.4567 CARING COUNSELING CENTER 123 West Main Street New York,

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Presentation transcript:

123 West Main Street New York, NY | | P: F: CARING COUNSELING CENTER 123 West Main Street New York, NY _______________________ | P: F: Everything You Need To Know About How Teens Are Spending Money, What They Like, And Where They Shop

123 West Main Street New York, NY | | P: F: Piper Jaffray released its semiannual report on teen spending Tuesday. We dug through the report and pulled out some of the most interesting facts and charts. Here's a summary:

123 West Main Street New York, NY | | P: F: For the first time in the survey's history, teens are spending as much on food as they are on clothing. Starbucks remains the perennial favorite among all teens for food-and-drink spending, according to the survey. Here's a breakdown of teen spending by category:

123 West Main Street New York, NY | | P: F: Teen Spending

123 West Main Street New York, NY | | P: F: Teens are still getting most of their money from their parents. This chart shows parental contributions for average- and upper-income teens over the years.

123 West Main Street New York, NY | | P: F: Parental Contribution of Money

123 West Main Street New York, NY | | P: F: Nike remains the top clothing brand among teens across all income levels. Forever 21, Action Sports Brands, American Eagle, and Polo Ralph Lauren also rank among the most popular apparel brands. Top footwear brands for upper-income teens are, in order, Nike, Converse, Sperry Top- Sider, and Steve Madden.

123 West Main Street New York, NY | | P: F: Brands that are losing popularity among teens include Aeropostale, Abercrombie & Fitch, and Hollister. Here's a graph of the top-cited brands that teen girls said they no longer wear: Read more: ow-teens-are-spending-money #ixzz3H69fu41o

123 West Main Street New York, NY | | P: F: Brands No Longer Worn by teenage Girls

123 West Main Street New York, NY | | P: F: On the flip side, brands that are starting to get more popular among teen girls include Forever 21, American Eagle, and Lululemon. Read more: teens-are-spending-money #ixzz3H6AJv1MD

123 West Main Street New York, NY | | P: F: Brands Teenage Girls Started to Wear

123 West Main Street New York, NY | | P: F: Activewear now comprises 28% of teens' apparel purchases, up from 6% in Nike, Lululemon, Under Armour, and Adidas are the most popular brands for athletic apparel. Read more: w-teens-are-spending-money #ixzz3H6AiovxQ

123 West Main Street New York, NY | | P: F: Activewear Brands teenagers are wearing according to Income Level

123 West Main Street New York, NY | | P: F: "Athleisure" — casual athletic clothing that can be worn outside the gym — is now more popular than denim. Athleisure brands include Adidas, Athleta, Juicy Couture, Lululemon, and Nike. Denim brands include Abercrombie & Fitch, American Eagle, Calvin Klein, Guess, Lee, and Levi’s.

123 West Main Street New York, NY | | P: F: For the first time in the survey's history, Chipotle has eclipsed Taco Bell as the No. 1 preference for Mexican fare among both average- and upper-income teens. Read more: teens-are-spending-money #ixzz3H6BWsHc1

123 West Main Street New York, NY | | P: F: An increasing number of teens, particularly males, prefer to shop online. In spring 2014, 26% of women and 47% of men preferred to shop online over visiting stores. That's up from 18% of women and 20% of men who preferred online shopping a year earlier.

123 West Main Street New York, NY | | P: F: Instagram is the most important social network for teens, followed by Twitter and Facebook, respectively.

123 West Main Street New York, NY | | P: F: Social Media

123 West Main Street New York, NY | | P: F: West Main Street New York, NY | | P: F: CARING COUNSELING CENTER