Moscow 30 May 2013 John W. Herbert, General Secretary European DIY Retail Association – EDRA EDRA European DIY Retail Association

Moscow 30 May 2013 EDRA Founded in 2002 by FMB and BHB Global Home Improvement Network, GHIN, founded in 2010 Became an independent association on 2 nd December 2009 Built on 3 pillars: Networking Communication Lobbying Contact to home centres worldwide Store visits Intern. buying groups Study tours Home/Garden Centre Conferences General Meeting European DIY Panel Project Group Meetings EDRA Newsletter EDRA Website Representation in Brussels Member of EuroCommerce Lobbying on legislation: Environment / CSR

Moscow 30 May 2013 EDRA today Members: 113 Home centres world wide 6 Country Associations Operating in 49 countries Members sales €137 Billion Members stores Members employees

Moscow 30 May 2013 EDRA Members 2013

Moscow 30 May 2013 EDRA Members countries of origin AustraliaThe Netherlands AustriaNorway BelgiumPeru ChileRussia DenmarkSpain EstoniaSlovenia FinlandSweden FranceSwitzerland GermanyTurkey IcelandUnited Kingdom IrelandUkraine Italy United States Operating in 49 Countries AlbaniaFinlandNorway ArgentinaFrancePeru AustraliaGermanyPoland AustriaGreecePortugal BelgiumHungaryRomania BosniaIcelandRussia BrazilIrelandSerbia BulgariaItalySlovakia CanadaLatviaSlovenia ChileLithuaniaSpain ChinaLuxembourgSweden ColombiaMacedoniaSwitzerland CroatiaMexicoTurkey CyprusMoroccoUkraine Czech RepublicNetherlandsUnited Kingdom DenmarkNew ZealandUnited States Estonia

Moscow 30 May 2013 EDRA & GHIN Board Members Régis Degelcke Group Adeo France Ian Cheshire Kingfisher UK Ray Colman Woodie’s DIY Ltd Ireland Martin Essl bauMax AG Austria Sergio Giroldi OBI AG Germany Carl Otto Løvenskiold Løvenskiold Vækerø AS Norway Erwin Van Osta Hubo Belgium & President Bricoalliance Rinat Muhametvaleev Trest SCM/Stroyarsenal Global Home Improvement Network

Moscow 30 May 2013 What does EDRA represent? The Home Improvement World Market is estimated at: Source: EDRA

Moscow 30 May 2013 DIY & Home Improvement Market Sales by Continent 2011 In Euros (bn) % North America Europe Asia, Pacific Central & South America Africa, Middle East200.3 Total Source: EDRA

Moscow 30 May 2013 DIY Sales and Share of the World DIY Market 2011 Source: EDRA

Moscow 30 May 2013 European DIY Market 2011 = EUR 230 bn Ireland: 2.3 bn United Kingdom: 42 bn Portugal: 3 bn Spain: 16 bn France: 38 bn Benelux : 12.4 bn Russia: 12 bn Poland: 8 bn Turkey: 10 bn Italy: 22 bn Greece: 3.5 bn Cypress: 0.5 bn Ukraine: 2 bn Switzerland: 6 bn Czech Rep: 4 bn Germany: 46 bn Hungary: 1.2 bn Bulgaria: 0.5 bn Romania: 2.3 bnSlovenia: 0.5 bn Austria: 4.5 bn Source: EDRA Scandinavia: 14.5 bn Balkans: 1.1 bn

Moscow 30 May 2013 Trends

Moscow 30 May 2013 Trends in Europe Multimedia Changing the face of retailing Stores are online with - Product lines - Interactive tools - Shopping - Advise Centre - Customer interaction

Moscow 30 May 2013 Companies that do not take social and environmental responsibility seriously will not succeed in tomorrow‘s market place. On these issues a company must communicate exactly what it is doing for the community. Sustainability “One World” Trends in Europe

Moscow 30 May 2013 Less is more – move to better quality products Trends in Europe

Moscow 30 May 2013 Strong Brands become stronger Own Label Brands become stronger - In the future there will be no alternatives Trends in Europe

Moscow 30 May 2013 Retail Brands

Moscow 30 May 2013 Future 2013 ? 2014 ? 2020 ? 2013 ? 2014 ? 2020 ?

Moscow 30 May 2013 John W. Herbert An der Rechtschule 1-3 D Cologne Phone: +49 (0) Mail: