WHO DO WE COMPETE WITH AND WHAT IS OUR RIGHT TO WIN?

COMPETITION IS VARIED AND RAPIDLY CHANGING

THE USUAL SUSPECTS ARE STILL THE CORE COMPETITION 11 BUT THE EMERGING COMPETITORS WILL EITHER BE A THREAT OR OUR PARTNERS

HOW DO WE COMPETE?  CONSUMER INSIGHT  CLIENT RELATIONSHIPS  CREATIVITY  BUSINESS VALUE  DIFFERENT BUSINESS MODELS  CLEAR POSITIONING  NETWORK STRENGTH  CREATIVITY  CULTURE EMERGINGUSUAL SUSPECTS

FOCUSING ON THE USUAL SUSPECTS (OUR CORE) WE NEED… CLEAR POSITIONING NETWORK STRENGTH CREATIVITY CULTURE

WE ALL PLAY IN THE SAME SPACE AGENCYPOSITIONING WUNDERMAN WUNDERMAN CREATES IMPACTFUL CONVERSATIONS BETWEEN OUR CLIENTS AND THEIR CUSTOMERS. OGILVY ONE OUR MISSION IS TO HELP OUR CLIENTS GROW BY INCREASING THEIR CUSTOMER VALUE. WE DO THIS BY TURNING BIG IDEAS INTO PERSONAL EXPERIENCES THAT CHANGE BEHAVIOR. RAPP WE CREATE EXPERIENCES THAT CHANGE HOW PEOPLE TALK, ACT AND FEEL ABOUT BRANDS DIGITASAN INTEGRATED BRAND AGENCY WITH A REAL-TIME DIGITAL CORE RAZORFISH HELPING COMPANIES BUILD GREAT BRANDS AND ENGAGING EXPERIENCES FOR CONSUMERSANYWHERE IN THE DIGITAL WORLD. PROXIMITY WE MAKE BRANDS MORE VALUABLE TO PEOPLE AND PEOPLE MORE VALUABLE TO BRANDS TRIBAL DDBWE BRING REALLY BIG, EXCEPTIONALLY FANTASTIC IDEAS TO FRUITION. R/GA R/GA, THE AGENCY FOR THE DIGITAL AGE, TRANSFORMS THE WAY PEOPLE INTERACT WITH BRANDS AKQAHELPS BRANDS IMPROVE THEIR BUSINESS PERFORMANCE THROUGH INNOVATION

WE HAVE NETWORK WEAKNESSES VERSUS OUR CORE COMPETITORS 15 AGENCY NO. OF OFFICES NORTH AMERICA LATIN AMERICA EMEAAPAC Wunderman140 Ogilvy One75 Rapp52 Digitas32 Razorfish18 Proximity60 Tribal DDB60 R/GA8 AKQA8

OUR COMPETITORS ARE BETTER DEVELOPED IN NORTH AMERICA 16 AGENCY2010USINTERNATIONAL Wunderman803m324m479m Ogilvy522m251m271m Rapp625m376m248m Digitas486m331m154m Razorfish406m317m89m Proximity320m95m220m Tribal DDB200m90m110m R/GA190m175m15m AKQA208m125m83m

17 AND THE US IS THE KEY MARKET 30 GLOBAL TOP MARKETS IN INTERNET* ADVERTISING EXPENDITURE | 2011 | US$ MILLIONS AT CURRENT PRICES SOURCE: ZENITH OPTIMEDIA, *INTERNET INCLUDES SEARCH, DISPLAY, CLASSIFIEDS, RICH MEDIA, VIDEO, SOCIAL MEDIA, MOBILE, INTERNET RADIO AND PODCASTS $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $00 AD EXPENDITURE (US$ MILLIONS)

18 ALTHOUGH GROWTH OPPORTUNITIES ARE GLOBAL INTERNET* ADVERTISING EXPENDITURE OF TOP 20 GLOBAL MARKETS W/ COMPARATIVE GROWTH RATES (CAGR) SOURCE: ZENITH OPTIMEDIA, *INTERNET INCLUDES SEARCH, DISPLAY, CLASSIFIEDS, RICH MEDIA, VIDEO, SOCIAL MEDIA, MOBILE, INTERNET RADIO AND PODCASTS AD EXPENDITURE (US$ MILLIONS) $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $00 MARKET GROWTH RATE (%) 50% 40% 30% 20% 10% 0%

GENERALLY THE NETWORK AGENCIES ARE OUR BIGGEST COMPETITORS BY MARKET COUNTRY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3 WORLDWIDE OGILVY ONEDIGITASTRIBAL DDB 1.UK EHSWUNDERMANOGILVY ONE 2.FRANCE PUBLICIS MODEMOGILVY ONEFULL SIX 3.CANADA SID LEETRIBAL DDBBLAST RADIUS 4.USA R/GADIGITASAKQA 5.GERMANY OGILVY ONEWUNDERMANRAZORFISH 6.BELGIUM 7.SPAIN TRIBAL DDBSHACKELTONDOUBLEYOU 8. AUSTRALIA 9. CHINA OGILVY ONETRIBAL DDBAGENDA 10, COLOMBIA RAPPWUNDERMANTRIBAL DDB 11. UAE DIGITAS (FLIP)JWTARC 12. CHILE MCCANNRAPPLOWE 13. JAPAN DENTSUOGILVY ONEEURO RSCG 14. NEW ZEALAND RAPPDRAFT FCBAFFINITY ID 15. NETHERLANDS 16. SINGAPORE OGILVY ONETRIBAL DDBTEQUILA (TBWA) 17. ITALY ARCNURNBITAMA 18. MEXICO GROUPO WOGILVY ONEWUNDERMAN 19, PRAGUE 20. RUSSIA PROGRESSIVEOGILVY ONEG2