Page 1 P ersonal B randing, the key of career management Bled May 2012
Page 2 I t’s so hard to be me!
Page 3 O bjectives of workshop Define personal branding Share some facts and personal experiences Look at relationship between personal branding and career management skills Explore career management skills Focus on Authentic personal branding
Page 4 T he hunting of … 1. Who has self confidence? 2. Who knows a song? 3. Who puts strenghts at the work? 4. Who has sense of humour? 5. Who is able to express his/hers emotions? 6. Who has initiative? 7. Who has an unusual hobby? 8. Who is an organized person? 9. Who copes with the change? 10. Who has the ability of “networking”? Choose one different person for each question Demonstrate the answer “The best hunter” is...
Page 5 Personal brand is your story. What makes you unique? Do you know the self? Define your purpose! Drawing/ painting/ modeling selfportrait and your logo! Reflections
Page 6 Design your image! Please creat a nice “package”! Use the same image when it comes to social networking (Brand awarness) Be friendly! Be your own BOSS! Who are you? What to do? Why you are unique? Why other persons are interested about you? You are different!
Page 7 1. Appreciated qualities 2. Something about you 3. Something about your country M eeting with a VIP / success personality
Page 8 I n which box is your strength? Intelligence Personality/ Traits Values Motives Goals Knowledge Experience Skills/ Competencies
Page 9 S end us your personal/ career story in 5 rows!
Page 10 T he personal map … 2 qualities (which begin with the first letter of the first name) 1 positive feature of personality 1 favorite place 1 success (the latest)
Page 11 B ermuda Triangle oAll members of the team have to get out of the triangle! oDon ’ t touch the wall (string), because you return inside! oTime: 20 minute
Page 12 For learning to be yourself For visibility, control and notoriety For a successful career For a better life For employee`s job satisfaction For organizational performance W hy is personal branding important?
Page 13 Understanding one's own strengths and weaknesses, needs and wants Ability to identify relevant opportunities Accessing career information Ability to plan and take career- related decisions Ability to present oneself effectively in order to gain access to courses or jobs Ability to network and build relationships Source: C areer M anagement S kills
Page 14 Personal Branding … change management Visionabilities Initiative Vision Resources Action plan Action plan Action plan Action plan Action plan Resources change confusion anxiety gradually change frustration WRONG START! abilities
Page 15 D ebriefing Huge and rapid changes are redefining the nature of work, jobs and careers Career Management Skills- personal branding represent a solution Strong Self Awareness Confident & Able to ‘Sell’ Self Opportunity research Proactive about Career Planning Networking Skills/ Social networking Coping with Uncertainty/Changes Transferable Competecies Interpersonal skills
Page 16 Marcela Claudia Călineci Municipal Centre for Psychopedagogical Assistance Bucharest Thank you!