Doing it on purpose Ryan K. Butts, CFRE 2015 NCDC Conference presentation Tuesday, September 15, 2015

Selling Henry Ford – “Nothing happens until someone sells something.” Zig Ziglar – “Sales is nothing more than a transference of feeling. If you can make the customer feel the way you do about your product, then your customer will buy your product.”

“Customer?” “Product?”

Donors give to the magic of an idea People don’t give because we have needs. People give because we have solutions.

From the donor’s point of view: The Legend of the Monk and the Merchant, by Terry Felber PRINCIPLE TWELVE: UNDERSTANDING THE POWER OF PARTNERSHIP

Work is changing. There are currently over 1.5 million charities in the u.s.

Old way of working More = more

Lucy’s famous chocolate scene

Life without margin Extra hours – law of diminishing returns Sleep, exercise, nutrients Emotional exhaustion Personal connections – “a rock” Our personal brand/legacy

Less = More?

There’s no such thing as multitasking A recent study at the Massachusetts Institute of Technology (MIT) found that students were 40% slower solving complicated problems when they tried jumping between tasks. “Of course, multitasking doesn’t feel slow. It actually feels fast, like we’re flying. That’s part of the reason we keep doing it, but the feeling of speed is deceptive. There’s a big difference between being busy and being productive. Research shows that multitaskers indeed work faster – while producing less.” - Blogger and speaker Michael Hyatt Clay Shirky, professor teaching social media at New York University (NYU), has started requesting that students put away their computers in class because they are spending time ‘multitasking.’ “Multitasking provides emotional gratification because it moves the pleasure of procrastination inside the period of work.” We feel like we’re getting things done when we’re really dragging them out.

Some aim at nothing and hit it with remarkable precision.

Goals Do it on purpose

The URGENT and the IMPORTANT QUADRANT 1 URGENT AND IMPORTANT QUADRANT 2 IMPORTANT, NOT URGENT QUADRANT 3 URGENT, NOT IMPORTANT QUADRANT 4 NOT IMPORTANT, NOT URGENT

Steak sauce Now Next Soon

Personal time Tasks Planning Reflection/strategy

Measuring Impact Goal setting – 3 things What to track – 3 metrics Slow and steady – keep watching and react

Meetings Check-ins Weekly team Ad-hoc

One word “No”

What to do when you have too much to do Protect the basics Eliminate the nonessentials Reschedule some of what remains

Doing it on purpose Ryan K. Butts,CFRE Vice President for Institutional Advancement Mundelein Seminary 847.970.4817 rbutts@usml.edu