The mission of Project Look Sharp is to provide materials, training and support for the effective integration of media literacy with critical thinking into classroom curricula at all educational levels. Project Look Sharp Ithaca College 1119 Williams Hall Ithaca, NY Phone: Fax: Summer Institute 2010 Day 1 Division of Interdisciplinary & International Studies

“Media”

Radio Internet Cell Phones, i-Pods TV Newspapers, Magazines Advertising in All Forms Clothing, Food Packaging Recorded Music (MP3, CD, etc.) Videos, DVDs, Films Computer & Video Games Books (e.g., Textbooks)

“Media” Radio Internet Cell Phones, i-Pods TV Newspapers, Magazines Advertising in All Forms Clothing, Food Packaging Recorded Music (MP3, CD, etc.) Videos, DVDs, Films Computer & Video Games Books (e.g., Textbooks)

“Media” Messages conveyed through visuals, language and/or sound (Mass) produced for a (mass) audience mediated by a form of technology The producer of the message is not in the same place as the receiver of the message

New Media (since 1993): the Web, , IM, chat rooms DVDs, PDAs, digital cameras

New Media (since 2000): the Web, , IM, chat rooms DVDs, PDAs, digital cameras Web 2.0 Blogs, Wikis, Podcasts, Texting FaceBook, YouTube, Napster, Flickr, Second Life, Twitter

Maps Peters Projection Map Mercator

African Money MadagascarSierra Leone SomaliaCentral African Republic

United States Money

Cohort people born about the same time in history, who experience the same historical influences at around the same age

Digital Natives vs. Digital Immigrants - Marc Prensky, 2001

Hey Prof - r u going 2 b in yr office today? I need 2 meet with u asap about the test.

The average time 8-18 year-olds spend with media (not school related) per day? ____ hours per day

The average time 8-18 year-olds spend with media (not school related) per day? 7:38 hours per day

The average time 8-18 year-olds spend with media (not school related) per day? 7:38 hours per day ___ hours of media exposure per day

The average time 8-18 year-olds spend with media (not school related) per day? 7:38 hours per day 10:45 hours of media exposure per day

What are the dominant media forms? print movies computer video games music/audio TV content

What are the dominant media forms? print :38 movies computer video games music/audio TV content

What are the dominant media forms? print :38 movies :25 computer video games music/audio TV content

What are the dominant media forms? print :38 movies :25 computer 1:29 video games music/audio TV content

What are the dominant media forms? print :38 movies :25 computer 1:29 video games 1:13 music/audio TV content

What are the dominant media forms? print :38 movies :25 computer 1:29 video games 1:13 music/audio 2:31 TV content

What are the dominant media forms? print :38 movies :25 computer 1:29 video games 1:13 music/audio 2:31 TV content 4:29

Media Literacy

Media Literacy: the ability to access, analyze, evaluate, and produce communication in a variety of media formats. - Aspen Institute, 1992

Multiple Literacies Traditional Literacy Information Literacy Media Literacy Health Literacy News Literacy Technology Literacy Visual Literacy Quantitative Literacy

The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression they need to be critical thinkers, effective communicators, and active citizens in today’s world.

A great cup of coffee deserves to be complimented with a great, fresh, chewy bagel. Serendipity awaits. Purchase a Medium-sized cup of freshly brewed Starbuck’s coffee with a Bagel, and save on your next serendipitous experience. Only at LaVincita at Ithaca College.

A great cup of coffee deserves to be complimented with a great, fresh, chewy bagel. Serendipity awaits. Purchase a Medium-sized cup of freshly brewed Starbuck’s coffee with a Bagel, and save on your next serendipitous experience. Only at LaVincita at Ithaca College.

Critical Thinking

Asking Critical Questions Awareness of Manipulation Techniques, Bias Desire to Question, Seek “Truth” Skepticism + Open-Mindedness, Flexibility

Weak Sense Critical Thinking vs. Strong Sense Critical Thinking

Weak Sense - asking questions about things that don’t seem right, defend existing beliefs & knowledge

Strong Sense - being open and ready to question everything, even your own beliefs; being able to modify beliefs in light of new information

Strong Sense and Weak Sense Critical Thinking

Where did we go to get quick access to information… 35 years ago? 60 years ago? 90 years ago? 20 years ago? Where do you go today?

A wiki [1]) is a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring.

Wikipedia receives approximately 14,000 hits per second (2006, Schiff, New Yorker )

See Handout

BREAK

Convey Information Illustration, Examples Stimulate Discussion Deconstruction, Analysis Uses of Media in the Classroom

Semiotics - codes, symbols, hidden meaning Critical Studies - messages about power, dominance, social structure Constructivist Decoding - collective discovery, inquiry-based (key questions), evidence Some Approaches to Media Analysis

Key Questions to Ask When Analyzing Media Messages

See Handout

The Last Supper Jonathan Warm Day, 1991

Discovery of the Mississippi William H. Powell, 1855

Goals of the ICSD 4th grade teachers: learning about first contact identifying stereotypes of native peoples understanding cultural and historical perspective - point of view developing conclusions and providing evidence from a document working effectively with all students

In order for media literacy to be effectively integrated across the curriculum it must support existing teaching goals: * teach core skills * teach core knowledge * address state standards * support testing * increase the effectiveness of teaching and learning