CADIC Project Overview Cross-Organizational Assessment and Development of Intellectual Capital Kick-Off Meeting 21st September 2010, Brussels Scientific Coordinator Prof. Dr.-Ing. Kai Mertins Markus Will Cornelia Meyer Division Corporate Management Fraunhofer IPK

The CADIC Project CADICCross-Organisational Assessment and Development of Intellectual Capital Duration to ConsortiumSME-AGsCEA-PME (Project Coordinator) Aegean Technopolis (Greece) ANPME (Portugal) CECOT (Spain) Confindustria Vibo Valentia (Italy) Intellectual Assets Center (UK) SMEsGreen Shelter (Greece) J&J Teixeira (Portugal) Just-B./Sitekit (UK) Metalsud (Italy) SIDASA (Spain) RTD partnersFraunhofer IPK (Scientific Coordinator) London School of Economics (LSE) Universitat Politécnica de Catalunya (UPC) Università della Calabria (UC)

Competition on productivity and cost efficiency is rather short-term oriented than innovation in strong cooperation For European companies, Knowledge driven innovation becomes more important than cost leadership For European companies, Knowledge driven innovation becomes more important than cost leadership Competitiveness of European SMEs

Cluster 1 Cluster n Cluster Roles and Cluster Core Activities Catalyst SME CM CM = Cluster Relation Manager Cluster Member Cluster Member Cluster Aspirant SME Explorer To be established Orientation SME Network Cluster Founding Member Cluster Founding Member Cluster Founding Member Catalyst SME Initiation Collaboration Orientation

Cluster 1 Strategy: Cluster Goals Business Model: Cluster Results, Processes, Member Value Resources: Cluster‘s Human, Structural, Relational Capital Intellectual Capital on Company and Cluster Level Company A Strategy: Long-term Goals Business Model: Products, Processes, Customer Value Resources: Human, Structural, Relational Capital Company BCompany C … Company Level Cluster Level  Success factors for achieving company strategy  Success factors for effective cooperation Comparison (Benchmarking) Company’s Requirements Cooperation Requirements Negotiation (Facilitation)

The CADIC Mission The CADIC RTD partners will take the individual requirements of five pilot companies engaging in clusters and networks… …to build up a demand-driven support system combining tailor-made online-services, innovative tools and offline services… …in order to facilitate topic-centered and problem-oriented cluster building, enhancement, development and learning… …for the benefit of the single company and the respective cluster.

Development Objectives CADIC Project Results as a Holistic Cluster Facilitation System Research Objectives Create an innovative, facilitatory and safe cooperative communication environment Enhance IC flows and IC flow-management Overcome “co-petition anxiety” Ensure comparability of individual IC assessments CADIC IC-Benchmarking Methodological and technical basis for comparison of IC configurations between companies/clusters CADIC Web Platform & online services Methodological and technical online infrastructure to facilitate and enhance interaction in clusters CADIC offline services Methodological and technical infrastructure for effective and efficient offline IC-Flow between the collaborating partners CADIC Framework Methodological support for cluster enabling, facilitation/ moderation and enhancement (CADIC Guideline)

CADICs Cluster Facilitation Approach Cluster 1 Cluster n CADIC SME Network Cluster Facilitation Team Individual support according to cluster members’ demand (core activity) Customized set of tools and services according to cluster members’ demand CADIC Framework CADIC IC-BenchmarkingCADIC Web Platform & online services CADIC offline services CM

CADIC Result: Cluster Support Services in a Modular Toolbox CADIC Support Services (online & offline) bundled according to cluster members‘ demand: Orientation Services e.g. member matching, integrate new members, align benefits, cluster diagnosis, web tools for start interaction etc. Initiation Services e.g. matching founder members, founding events, templates for rules of interaction, marketing etc. Collaboration Services e.g. Web 2.0 workspaces, moderate IC flow events (Knowledge & Best Practice Transfer), project management services etc. CADIC Framework (Guideline/Tools for Cluster Facilitator) CADIC IC Benchmarking System CADIC Web Platform & Online Services Resources Base CADIC Offline Support Services (Manuals, Templates, Checklists)

What are CADIC‘s Benefits for the Single Company (SME)? Find suitable partners for setting up non- competitive clusters or peer groups and start well-aimed knowledge transfer Enhance existing clusters by getting just the support that is needed Discuss specific questions on Intellectual Capital with suitable partners who have the same question or the right answers Find solutions for specific challenges concerning the management of intangible resources by systematic best practice transfer Make participation in clusters more efficient and beneficiary for the individual cluster member Have staff trained to run a cluster professionally Increase your return on any cluster membership!

What are CADIC‘s Benefits for Business Associations (SME-AG)? Enhance existing service portfolio for members by additional services for matching companies and moderating cross-organizational knowledge transfer Get access to an integrated system for demand-oriented cluster facilitation with modular online and offline services to fit exactly the needs of the cluster members Have staff trained to support and moderate clusters systematically and to be experts in IC management Attract new members by offering state-of- the-art services and technologies Become part of a European business consortium and gain additional revenues Professionalize your core competence of bringing businesses together!

CADICs Cluster Facilitation Teams in Core Countries CADIC Cluster in Core Country A CM Catalyst SME Implementation of CADIC Tools and Services in CADIC SME clusters RTD Country Coach Cluster Facilitator (AG-Level) Additional Support Expert A Expert B Cluster Facilitation Team per core country

CADIC Project Structure Country CADIC System SpainGreeceItalyPortugalUK SME-AGsCECOT Aegean Technopolis Confindustria Vibo Valentia ANPME Intellectual Assets Centre (IAC) Cluster FacilitatorCF SpainCF GreeceCF ItalyCF PortugalCF UK RTD Country CoachUPCLSEUCIPK/ UPCLSE Cluster Management Framework UPC/ UC Online Platform & Services LSE IC Benchmarking System IPK CEA-PME (AG) Fraunhofer IPK (RTD) SME Cluster Coordination Cluster Facilitation Teams per country SME Cluster SME Cluster SME Cluster SME Cluster

Phase IPhase IIPhase III 1 CADIC Framework 1.1 Analyse international cluster management, IC & Benchmark approaches 1.2 Conceptualise European CADIC framework for SMEs Research & Development Demonstration Training & Dissemination 4 CADIC Services & Tools 4.1 Develop IC-Benchmarking system 4.2 Develop CADIC Web platform 4.3 Develop CADIC offline support services 7 CADIC System 7.1 Finalise IC-Benchmarking system 7.2 Enhance CADIC Web platform 7.3 Finalise CADIC offline support services 8 Multiplication 8.1 Disseminate project results and customize methodology to SME-AGs 8.2 Support national marketing in core countries and EU Run CADIC System Implement CADIC in EU countries and expand CADIC clusters to more than SMEs in Europe (after the funding phase) CADIC Consortium Management Coordinate project consortium, assess progress & report phase I+II results, evaluate project & report results to EU commission CADIC Workplan & Main Work Packages 2 1 st Level Dissemination 2.1 Distribute CADIC framework in core countries 2.2 Train Cluster Facilitator (AG-level) and Cluster Relation Manger (SME- level) in core countries 5 2 nd Level Dissemination 5.1 Distribute CADIC services & tools in core countries 5.2 Advanced training in core countries (SME and AG- level) 3 1 st Level Demonstration 3.1 Test Framework in Cluster 3.2 Evaluate 1st level implementation in core countries 6 2 nd Level Demonstration 6.1 Test CADIC services & tools in cluster 6.2 Evaluate 2nd level implementation in core countries

CADIC: Work Plan & Timetable WP9 Project Management Research & Development Training Demonstration (Country Level) Q3Q4 Q1Q Q3Q4Q1 WP1 CADIC Framework WP2 1 st level Training WP3 1 st Level Demonstration WP6 2 nd Level Demonstration WP7 CADIC System Q2 Q3 WP8 Multiplication Q4 WP4 CADIC Services & Tools Phase I WP5 2 nd level Training Phase IIPhase III

CADIC Project Overview Thank you for your attention! Scientific Coordinator Prof. Dr.-Ing. Kai Mertins Markus Will Cornelia Meyer Division Corporate Management Fraunhofer IPK