Predictive Modeling… POSITIVE ROI! Capture, Predict, Act = POSITIVE ROI! Every interaction DIALOGUE is a DIALOGUE... Your picture here

WORKSHOP Not just another seminar… it’s a WORKSHOP! Sales and Marketing Executives Association  The Sales and Marketing Executives Association of PR (SME) introduces for the very fisrt time in Puerto Rico a Global Trend that will transform the way we execute business: NOW!  You will learn, from a proven global authority to: –Focus on Return on Marketing Investment (ROMI) –The heart of Predictive Analytics for Marketing Success Capture and leverage the value of data 360º Customer View Reduce Churn... More profit! Optimizing customer interactions Customer Lifetime Value Don‘t miss this once in a lifetime event... Enroll Today! August, 21 st 2009 Nuevo Día Conference Center 8:00am

“Loyalty programs can still get the customer the next great thing or give them enough information to figure out what the next great thing is. I think we're developing a customer profile of "next". Now we need to treat them accordingly" Colin Shearer

For the first time in Puerto Rico… A Global Speaker in Predictive Modeling! Widely regarded as a pioneer in the field of data mining, Shearer's insights into how marketers can better understand, analyze and model the inclinations and likely intentions and actions of customers could not come at a better time. Shearer's keynote will address the challenges today's marketers face in mining and analyzing customer data, and how they can identify patterns and behaviors that can improve prospect targeting and acquisition effectiveness. greatest revenue lifetime value of the customer This level of "predictive modeling" is essential to harvesting the most valuable opportunities and realizing the greatest revenue and lifetime value of the customer. Colin Shearer, SVP Strategic Analytics, SPSS Inc.

For the first time in Puerto Rico… Colin Shearer, SVP Strategic Analytics  Since 1984, Colin Shearer has been involved in applying advanced software solutions to solving business problems.  Previously with SD-Scicon and Quintec Systems, he was one of the founders of Integral Solutions Ltd. (ISL) in A pioneer of data mining in the early 1990’s, he was the architect of ISL's award-winning Clementine system, the first data mining tool aimed at non- technologist end-users, and led a team which tackled numerous successful data mining applications in areas including finance, broadcasting, market research and defense.  In December 1998, SPSS Inc., the world's leading supplier of analytical solutions for the enterprise, acquired ISL, and Shearer became responsible for a worldwide team of data mining consultants and for SPSS’ Advanced Data Mining Group. In 2002 he became head of SPSS’ newly-formed Customer Analytics Business Center, a group formed to support SPSS products and solutions which apply predictive analytics to customer data for analytical CRM. He subsequently held global responsibility for product marketing at SPSS, before moving to his current position in April 2006.

SPONSOR THIS EVENT SPONSOR THIS EVENT… TODAY! POSITIVE ROI! Capture, Predict, Act = POSITIVE ROI! Every interaction is a DIALOGUE... Your picture here

$3,000 Main Sponsorship  Logo of your company in display on event projector  5 Waived Workshop Registrations  Information Table –Banners –Promotional Material Distribution  Opportunity to include a gift at the closing of the event

More available opportunities to sponsor… An event that will make history in Puerto Rico! $1,500 $1,500 Sponsor  Mention of your product / brand as sponsor  3 Waived Workshop Registrations  Promotional Material Distribution  Opportunity to include a gift at the closing of the event $500 $500 Collaboration  Mention of your product / brand as sponsor  1 Waived Workshop Registration  Opportunity to include a gift at the closing of the event

Or, Reserve your tickets… August, 21 st 2009 Nuevo Día Conference Center 8:00am SME Members $85.00* Non-Members $105.00* *taxes are not included TODAY! ACT… TODAY! Tickets: Keysha Maldonado Membership Service Coordinator SME Puerto Rico T. (787) / F. (787) PO Box San Juan, PR