© MacIntyre Hudson 2011 Rakesh Shaunak The Changing Business Model - and our response to it.

© MacIntyre Hudson 2011 Views vary, what do you think? We believe it is the curate’s egg UK revenue still flat Audit under severe pressure, nobody gladly buys an audit Big 4 evermore present in SME market Associations did well Tax strong, advisory mixed but worst behind us? Corporate Recovery unexpectedly slow Where are we in the cycle?

© MacIntyre Hudson 2011 Changing client expectations Changing work patterns – the Cloud Multidiscipline - Legal Services Act Service Quality not Technical Quality Key messages of recent times

© MacIntyre Hudson 2011 Business are not numbers or market forces, they are made of ideas put into action “Old” model now dead? Obsession with exactitude immensely constraining Clients buy the ends not the means Skills and specialism as important as experience Leverage your intellectual capital Laterals or home-grown? Scale, or at least footprint, essential – but how best to achieve? Time for change

© MacIntyre Hudson Market Offering Sectors – Focused delivery Services - Expanding range, some “non-core” 2.Differentiation – total quality service 3.Diversification – outsourcing, strategy, training 4.Positioning – a business partner 5.UK - MHA 6.International – MI filling the gaps and appealing to outbound and inbound How we compete

© MacIntyre Hudson 2011 MHA is the new national association of which MacIntyre Hudson is the founding member What is the aim of MHA? MacIntyre Hudson Association aims to increase growth and profitability for its member firms, while allowing them to retain the name and brand loyalty that they have built up within their region or practice area. It is designed to give clients access to full national and international coverage and a full range of services.

© MacIntyre Hudson 2011 MHA statistics We are a UK association of independent accountants and business advisers  7 member firms  141 partners and 1255 staff  34 offices nationwide  £78 million turnover  UK member of Morison International

© MacIntyre Hudson 2011 MHA Sub-Groups – The Force behind the push Sub Group Share material / ideas Best practice Win new work Aid Business Development Technical discussion Promote MHA

© MacIntyre Hudson 2011 Growth up Credibility up – expertise, size, coverage Risk down Access to bigger ticket work improved Sharing of best practice Challenges – no surprises here but: Communication, marketing, systems MHA

© MacIntyre Hudson 2011 Keeping up with client expectations Work life balance Attracting the talent Retaining the talent Is the single partnership still the right model? Exit strategies Key Issues for the Future