The dotMailer Platform

Who are we? o dotMailer is owned by the dotDigital Group PLC o AIM listed on London Stock Exchange o 12 years of experience in digital marketing o £9 million turnover company o dotMailer is the largest UK ESP o SaaS platform, self service o We understand ecommerce The Digital Marketing Experts2

Marketing offerings o One platform fits all! o Credit card solution for small SME’s o Professional product for Medium SME’s o Enterprise product for large SME’ s & small corporates o Corporate solution for large & global business o Reseller program for referrals o White label for agencies o Channel offering for partners o All this only possible due to a quality platform.. No one else can do this! o All of the above in any language (alpha) The Digital Marketing Experts3

Some ‘People’ Stats o 52k accounts, 19k managed users o 2 million people read a dotMailer sent each day o Developed by a team of 24 engineers o Supported by a team of 20 customer service reps o Additional help o Dedicated Account manager o Pooled account manager o Consultants o Used by o People in over 150+ countries o 254 resellers & large corporates combined o Companies of 1 person & 285,000 people! The Digital Marketing Experts4

Some Recent Technical Numbers (March 2012) o Send Rate of 2 million plus per hour o Sent from 500 pre warmed IPs o From our allocation of 4000 IP’s on standby o 2 million people read a dotMailer sent each day o 500+ Images served per second o 200 million s sent a month o 40 millions opens tracked a month o 7.5 million clicks monitored a month o 14m bounced processed a month o 180 million contract imported a month o 100% uptime The Digital Marketing Experts5

Integrations out of the box o Platform is designed for integration o Rich API with over 80+ methods o Out of the box integrations with: o Magento o dotCommerce o Salesforce o Microsoft Dynamics o Sales Logix o X.commerce (eBay) o Dedicated product integrations team o Many more connectors in development! The Digital Marketing Experts6

NASA technology with a Fisher Price interface o Drag & Drop o Easy Editing o Segmentation: demographic, geographic & behavioural o Image management o Dynamic content to deliver relevancy o Powerful APIs for unlimited integration o One click Personalisation o Detailed tracking & reporting o Branded surveys: automated data appending o Inbox preview o Triggers & Marketing Automation o Extensive split testing o Multi lingual interface The Digital Marketing Experts7

For Example: Easy Editor In Focus o Revolutionary Editor for template creation o Large Gallery of free templates o Simple to personalise on any data you hold o Flexible & easy to use dynamic content o Manage, upload, insert and crop images o Insert & track links with keywords o Host documents or files for download o Easily add links to o Send to a friend o Over 30 social networks o Integrate with Google Analytics The Digital Marketing Experts8

Data Management The Digital Marketing Experts9 o Easily create targeted segments o Demographics - gender, age, business etc o Engagement – open, click, purchased o Location – Zip, postcode, open geolocation o Relevancy equals results o Easily create data capture points o Sign up forms o Preference centres for your contacts o Landing pages o Competitions o Branded Surveys o Download & manage suppression lists

Marketing Automation o Trigger campaigns automatically generate you ROI o Automate follow ups upon open & click o Automate series of triggered campaigns o Convert new customers o Retain clients with renewal notices o Anything date or time related! o Auto respond when a new contact o signs up o Replies to a campaign o Automate custom events o Birthdays o Seasons o Life cycle milestones The Digital Marketing Experts10

Delivering your campaign o Test Test Test o Preview in 28 ISPs with images on & off o Multiple subject line split testing o Multiple Sending addresses o Multiple Friendly From address o Multiple content variations o Free test sends o Soft & hard bounces managed by you o Custom from domain, fully authenticated o ISP feedback loops integration o Simple instant unsubscribe process o 12 years delivery experience & ISP relations The Digital Marketing Experts11

Closing the loop o dotMailer offers real time reporting where each report can be o Filtered by address book, segment, demographics or dynamic content o Drilled down to individual contact o Created quick re-engagement or r campaigns The Digital Marketing Experts12 o Opens o Links Clicked o Social networking views o Replies o Hard & Soft bounces o Return on Investment o Hotspot report o Boardroom ready print report o Hot prospects o Compare campaigns o Unsubscribers, ISP compliants o client analysis

Global marketplace o Create & send s in multiple languages o All language and character sets available o Multilingual interface (alpha) o Automatic local language of public pages o unsubscribe o Forward to a friend The Digital Marketing Experts13 o German o Spanish o Finnish o French o Italian o Dutch o Polish o Portuguese o Swedish o Chinese o Hungarian o Slovak o Turkish o Norwegian

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