Ann Wyganowski, Ginette Soulieres November 1, 2011

Public Private Sector Engagement Challenges to be addressed: Who are we reaching out to? Must target participants for success Direct participation in both languages (manage expectations) Agreement / MOU (allow to contribute or share content) What do we want from them? What will they get from us? How will we engage them? Must explain what we want them to do or how to engage with us

Cross functionality within Community – Target Audience?? Incident Psychosocial Communications Community Services Health Community Professionals

What is our definition of public / private (team discussion)?? Federal Provincial Municipal Corporate entity Others not so clear: NGOs Not for profit Academic institutions, certification groups (i.e. DRIC) Francophone participants Governance evaluation of outreach (see charter)

Develop an Anti-Silo Process? Customers: The reason you’re doing what you’re doing. Value: If customers don’t like what we give them, they’ll go elsewhere. These are goals we have to meet. Outputs: Covers both products and services Process: Products and services can only be produced by a process (or project). Resources: People, applications, etc. that perform the process. Guidance: Tells how to perform the process correctly. Inputs: Are transformed by the process into valuable outputs. Process (or Project) Value Proposition Customer This whole equation is “The Process” Inputs Delivers Outputs Expects Guidance Resources

Value Proposition Discussion Obtain access to best practices and training materials to take back to your organization Make a valuable contribution to an emerging area that needs standardization and best practices ; be recognized in your industry sector Ensure as a volunteer content is valuable and shared Adapting to trends and challenges Recognition and value as a recognized supporting organization (sponsor type benefits – free at first)

Value Proposition (cont’d) Who is evaluating my contribution and what is the process? What if the SME’s don’t like it? How does it help me align with current standards in the industry? How do we comply with government strategic initiatives?

Value Proposition Appropriate messages? Requires team discussion at end of presentation

Need up front marketing materials Materials outline agreed upon “value proposition” “Who we are” statement Goal, Mission, Vision, (What am I joining?) Logo Unique and friendly project identity with forward looking to certification etc, - what is to come? Future outcomes? Operations Plan Governance process and committees (participants agree)

Marketing Package Website front page critical to buy in E-brochures, flyers, introductory letter, PowerPoint, standard s, business cards, stock images, other collateral? Consistent across Core Team Who is responsible to ensure development?

Next steps Prioritize Action items, deliverables Agree on areas of responsibility Agree on timelines Who is managing this part of the project?

Reference Slides

Roles & Security (Pyramid) RoleFunctionality Core TeamAdministrator rights within their managed group space – beyond?? All Core team or limited members? Collaborators / contributors Need to lead group discussion or subject threads, vote on content Group participants Participate but not control VisitorsRead, leave comments, easy to control inputs from visitors E-Exercise Players Guests possible? Possible surge capacity to site What kind of structures and filters can be used to ease content management by team members at top of pyramid?

Contributor Process Receive Invitation Join Community Contribute Content Evaluate ALL kinds of Content Invite Others to Community Start & Manage Discussion Threads Relate discussions to content under evaluation Vote on Content Edit & finalize Content

Type of Contributors (Groups?) Invited by Group Leader, Core Team, other SMEs Unsolicited content – can we accumulate, review and release publicly? May lead a subsection on content development for incident or symptomatic specific incidents For example Incident is SARS – like - high fever, cough, degradation of breathing Search using indexing on similar symptoms Sub- team participating in content development has hands on experience in managing extreme infectious disease outbreaks

Virtual Organization Membership /Participant Process Arrive at site and decide to join Complete registration info Stream to initial group of interest Self? Determine role in group Group Manager greets & validates roles, assignments Member explores, finds other related streams Member explores, establishes self as SME lead sub group, invites others Core Team manages content and members, what is published E-Exercise validates contributions and learnings on site

E-learning / site visitor Audiences Across all Streams of Expertise Pre-school (3-5) School (6-12) High school (13-18) Adult voluteer College University Professionals Integration Teams