Unit 3 Prosperity, Depression and the New Deal ( ) The Post-World War I period was characterized by economic, social and political turmoil. Post-war prosperity brought about changes to American popular culture. However, economic disruptions growing out the years led to worldwide depression. The United States attempted to deal with the Great Depression through economic programs created by the federal government.

Chapter 2: Popular Culture and Social Changes Content Statement: An improved standard of living for many, combined with technological innovations in communication, transportation and industry resulted in social and cultural changes and tensions. Expectations for Learning: Describe how an improved standard of living for many, combined with technological innovations in communication, transportation and industry, resulted in social and cultural changes and tensions.

Section 1: Advances in Industry Led to an Economic Boom in the U.S. Content Elaboration: Following World War I, the United States experienced a period of successful advances in industry and an economic boom that improved the standards of living for many Americans. Technological innovations in communication included commercial radio broadcasts, talking motion pictures, and wider circulation of newspapers and magazines. These innovations influenced the development of a popular culture and mass advertising.

Popular Entertainment a. Radio – KDKA in Pittsburgh was 1st – NBC and CBS radio began in 20’s – over 10 million had radios by 1930 – on radio: presidential results, baseball, classical music, and soap operas b.Movies --silent --Douglas Fairbans, Sr, Mary Pickford, and Charlie Chaplin --theaters sprung up --talking movies followed by end of the 1920’s

Others a. Charles Lindbergh flow The Spirit of St. Louis across the Atlantic b. Babe Ruth hit 60 home runs in 1 season c. many people making money on the stock market

Section 2: New Innovations Lead to Improved Standard of Living Content Elaboration: Advances in transportation during this era include the Model T and the airplane. In industry, mass production techniques continued to make factory production more efficient. These developments also contributed to an improved standard of living.

FORD

The Economy of the 1920’s a. many prospered during 1920’s b. auto factories employed many c. birth of assembly line (Henry Ford) d. many items available to buy e. ideas formed: marketing, advertising, and selling goods on credit or installment plans

The Economy of the 1920’s a. many prospered during 1920’s b. auto factories employed many c. birth of assembly line (Henry Ford) d. many items available to buy e. ideas formed: marketing, advertising, and selling goods on credit or installment plans

Standard of Living The standard of living for many Americans improved because of the advances in transportation.

Section 3: New Innovations in Transportation Lead to More Change (Good and Bad!) Content Elaboration: These innovations brought change. But some changes challenged conventional social mores and created tensions. For example, increased automobile ownership contributed to the growth of suburbs, the creation of new businesses (e.g., motels, gas stations) and the expansion of others (e.g., rubber, plate glass, petroleum, steel). New surfaced roads were constructed to accommodate increased traffic. But use of the automobile also challenged traditional family values and tried the patience of travelers. Young people used cars to exercise freedom from parental rules. Increased numbers of commuters had to fact the problems of traffic congestion.

OGT Multiple Choice (2005 Practice Test) One effect of widespread suburbanization in the United States during the 1920’s was A. airlines adding routes to new cities. B. increased reliance upon the automobile C. decreased immigration from Europe and Asia D. television replacing radio as the most popular medium.

OGT Multiple Choice The first solo nonstop flight from New York to Paris was made by A. Charles A. Lindbergh B. Ferdinand Morton C. Frederick W. Taylor D. Amelia Earhart

OGT Multiple Choice (Base Test March 2005) One cause of suburbanization in the United States during the 1920 ’ s was increased A. overcrowding and violence in the cities and the invention of affordable automobiles B. economic opportunities in rural towns C. emigration from the United States D. economic reliance upon agriculture

OGT Multiple Choice Bold use of the assembly line in his factories can be credited to A. Henry Ford B. J.P. Morgan C. Andrew Carnegie D. John D. Rockefeller