Primedia: “The New Tradition in Media” Beverly Chell Vice Chairman -- Primedia April 27, 2001 Beverly Chell Vice Chairman -- Primedia April 27, 2001

What is Primedia? Largest traditional “targeted” media company Largest producer of magazine pages and ad pages Largest producer of niche video in U.S. #3 magazine company on newsstand With About: Largest creator of content on the Internet #1 news and information site on the Internet #6 Internet company overall More salespeople selling combined traditional/Internet ad programs: 1,700 Largest niche media company in the world Largest traditional “targeted” media company Largest producer of magazine pages and ad pages Largest producer of niche video in U.S. #3 magazine company on newsstand With About: Largest creator of content on the Internet #1 news and information site on the Internet #6 Internet company overall More salespeople selling combined traditional/Internet ad programs: 1,700 Largest niche media company in the world

What is Primedia? Niche: Targeted, highly specific market segments. Provides information in hundreds of niches such as fishing, crafts, canoeing and quilting to hog farming, cable television finance – Consumer: “My personal obsession is satisfied by reading that.” – B2B: “I’m afraid to go to lunch without reading it.” Niche: Targeted, highly specific market segments. Provides information in hundreds of niches such as fishing, crafts, canoeing and quilting to hog farming, cable television finance – Consumer: “My personal obsession is satisfied by reading that.” – B2B: “I’m afraid to go to lunch without reading it.”

Brand Dominance Touches 200 Million Users #1 or #2 Brands 82% Other Positions 18% Other Positions 18% More than 1,400 Niche Products with About

PRODUCT Class2000 Sales 231 Magazines$1,148 MM 143 Information Products$290 MM 18 Video Networks and TV Packages$175 MM 120 Trade Shows$41 MM 1000 Web Sites (with About)$140 MM PRODUCT Class2000 Sales 231 Magazines$1,148 MM 143 Information Products$290 MM 18 Video Networks and TV Packages$175 MM 120 Trade Shows$41 MM 1000 Web Sites (with About)$140 MM Primedia is King of Niche Content No Matter What the Platform 2000 Sales of $1.6 billion

We Reach More Teens than Anyone Else

Life Events = Big Spending