Further Education recruiting in Global Markets UK Naric Conference November 2010

Introductions Martin M Binns Head of International Bradford College

The world has become smaller!

Leading the Way – Mission To help students in the region, nationally and internationally achieve their potential and make a rewarding and positive contribution to their own communities

International Centre Head of International Head of Region (Middle East) Head of Region (East & Far East) Head of Region (Africa, Americas & Caribbean) Head of Region (South Asia) Head of Collaboration

Bradford College - Mixed economy college offering FE & HE 23,000 students Around 700 international students (Some FE but mostly HE) HE - Edexcel HNDs, Foundation degrees and Bachelor degrees, Postgraduate Masters Main areas are Business, Computing, Law & Engineering English Language Centre International Projects and Collaboration

International Targets Commercial Activity and Consultancy Student Recruitment Collaboration, Capacity Building and Projects

What’s your USP? Kite marks CoVEs, Employer Engagement 157 Group – Russell Group Beacon or AoC Charter OFSTED grades Healthy college, work life balance Offer FE and HE English Language (British Council accredited) Location Quality Value for money

Project Funding Methodology Third stream income-beyond Local Authority Funding & HEFCE (Capped ) ₤₤₤ $$$ Commercial Full Cost Match Funded

Capacity Building Definition: “The process of developing and strengthening the skills, instincts, abilities, processes and resources that organisations and communities need to survive, adapt, thrive in the fast changing world”.

External Funding PMI2 – Match funding UIERI- Match funding World Bank (ADB) UKTI Commercial partner sponsored Equipment suppliers Grant applications e.g. scoping missions

General Marketing International website Alumni-word of mouth Reputation Agents in country Exhibitions-in country Private meetings Promotional seminars and events in country Schools overseas visits Scoping missions communications through client database Monthly newsletter – International Student events Contact with Ministries in country Large NGOs in country

International Projects Activity More than thirty years experience of collaboration and in country delivery Student recruitment Consultancy and Capacity Building Secondment of staff Teacher exchanges Seminar speakers Working with equipment suppliers (export) Erasmus

International Projects Saudi Arabia Syria South Africa Pakistan IndiaVietnam Sri Lanka Armenia MexicoEgypt

International Activity: Higher Level Skills Turkey Syria VietnamSouth Africa

Successful Project Proposal Project Unique Selling Point (USP) FundingSustainability Quality kite marks, OFSTED or subject specialisms etc.

Benefits Individual staff CPD Opportunities for short course development and corporate training Reputation and relationship building (political) Grant aid support for new market development Opportunities for articulation Internationalisation of student body and also curriculum Staff and student exchanges Scoping missions - exploratory Contact with Ministries in country and key stakeholders Large NGOs in country

Benefits to the College – why do it? Supports the international strategy of the College Promotion of college brand and brand UK Staff (CPD) and student exchange opportunities Internationalising the curriculum International collaboration and partnership opportunities, also working with other UK colleges in consortia on larger scale projects Diversity of student body 3 rd stream income and growth opportunities (through articulation etc) Employer engagement international opportunities Opportunities to engage with international education ministers etc Progression from FE to HE programmes & HE Level to Level

New Market Development HESA Statistics UK Naric for educational infrastructure and qualifications Alumni Agents in country Attend exhibitions-in country-££££ Private meetings Promotional seminars and events in country British Council market intelligence Scoping missions- UKTI, MEA communications through client database Review in country strategic plans Speakers from teaching faculties Contact with Ministries in country Partnering through Erasmus, Leonardo etc.

Challenges to the College Resources – taking key staff away from their primary duties and funding speculative work Time-scales – very long on some projects (before contracts signed) Expertise – identifying international “champions” across college with diverse skills to be able to work in country Identifying the client need (interpretation) Sourcing funding (investment up front)

Challenges to the College cont.. UK Borders and Immigration -Tier 4 and Points Based System Highly Trusted Sponsor status Changing landscape and interpretation of regulations Maintaining HTS-retention, attendance monitoring etc. Bogus applications vs. genuine

Impact of UKBA,Tier 4 and HTS Academic session 2010/11 Administration workload is exhaustive UK Naric is preferred for admissions equivalences CAS offered with no guarantees Tracking of applications (on-line SMS etc.) Attendance monitoring Student applications on the doorstep! Complicated for those already in the UK Student visit visa (6 month period) Applications increased by more than 50% to date.

Conclusion Mutual benefits – up-skilling both partners in different ways College as innovator Shared vision of improving global employability skills and opportunities through exploring different practice and embracing new technologies Strengthening links between nations (political) Strengthening brand UK in the international arena

Thank you