SCTF Santa Monica Community Sustainability Liaison CSL Role, Plan & Goals

A little about me… Traci Reitz (Traci Spencer) Raised in & around Santa Monica Degree in Interdisciplinary Studies (USC) Past 2+ years worked with Global Green USA’s Green Building Resource Center. I have also worked for TreePeople, Clean & Green Community Wind Power, as an Interior Designer, a Green Design Consultant, and a community organizer & educator through SustainableLA, an organization I started.

A little about me… Intimate knowledge of the City. Already an active member of the local ‘green’ community. Experience in research, community building, program development, education, outreach, marketing & sales. Involved in many diverse areas of sustainability.

Why is a CSL needed? Santa Monica is a leader among sustainable cities. Shared community values embrace sustainable living. Affluent residents & consistent economic growth provide ample opportunity for improvements. Ideal climate for simple solutions Etc…. What is the barrier?

Why a CSL is needed: Dispersed programs lack the integration necessary to present consistent messaging and resources. Lack of integration between the SCTF, City staff, local organizations, residents, community groups and other stakeholders. SCTF volunteers do not have the time or resources to reach all the stakeholders that must be involved to reach SCPGs. Result: The community is largely unaware of SMEPD programs, SCPGs & resources available.

CSL Role Promote SCPGs within community Reach out to stakeholders & provide them with the information, tools & resources needed to reach SCPGs. Facilitate the coordination & implementation of local programs Provide a single point of contact for resources and support Enhance the effectiveness of Santa Monica’s commitment to sustainability. …be the face of the SCTF & ears of the community

Focus: Goal Areas Resource Conservation Environmental & Public Health Economic Development

Focus: Stakeholders Business Tourism Schools Hospitals (Community Groups)

Focus: Example of Stakeholder Engagement Business - Promote Santa Monica Green Business Certification Sustainable Works (provider) Global Green USA GBRC (resources) Sustainable Business Council, Business Improvement Districts & Chamber of Commerce (stakeholders)

Focus: Example of Stakeholder Engagement Tourism - Promote Santa Monica as an Urban Eco- Tourism destination Convention & Visitors Bureau (provider) Green Hotel certifications, travel/eco media, travel agents (resources) Hotels, shopping districts, restaurants, visitor services (stakeholders)

Timeline: Stakeholder Engagement Stages (fluid) 1.Identify/Connect (immediate & ongoing) 2.Engage/Educate (3rd month & ongoing) 3.Enhance Strategize (6th month & ongoing) 4.Implement (9th month & ongoing) …re-evaluate & begin process again

1. Identify/Connect Network to ensure identification of all stakeholders Identify partners currently engaged in any of the 3 goal areas Identify synergies between local organizations active in sustainability (providers & resources) Attract stakeholders with a customized message/purpose Connect community members/stakeholders with existing programs Conduct grassroots outreach/campaigning Create monthly Sustainable City Newsletter Build Subscriber list

2. Engage/Educate Meet with stakeholders & educate them on current SCP goals Connect stakeholders with existing programs where appropriate Determine needs of stakeholder groups to overcome obstacles Create comprehensive calendar of local sustainability themed events and educational opportunities Build a Sustainable Santa Monica press kit/booklet for use as an outreach and marketing tool.

3. Enhance/Strategize Solicit Community Feedback Host roundtables/meeting of minds Strategize solutions Facilitate creation of new programs & tools to meet SCPGs Push promotion of Santa Monica as urban eco-tourism destination locally/nationally

4. Implement Coordinate implementation of program improvement & new programs Track progress/success of programs Report Progress on Programs to SCTF Host an annual sustainability summit for EPD, SCTF, ETF & key stakeholders. Re-evaluate and begin process again

Styles of Outreach: Relationship Building Educator / Role-model Sales & Marketing

Requests: Please share contacts. Please share info on key stakeholder groups you are involved in. Please share completed work plans for the 3 goal areas.

For June SCTF Meeting: Completed SCL work plan to share with SCTF SCL comprehensive community contacts/resources list for SCTF review & expand. Liaison website update. Sustainable City Newsletter update

Contact Info: Traci Reitz Phone: Website: