By Brianna Bender and Cameron Larsen

 Personality: a person’s unique psychological makeup and how it consistently influences the way a person’s actions  Brand personality: set of traits people attribute to a product as if it were a person  Lifestyle: patterns of consumption reflecting a person’s choices of how one spends time and money

 New icon to guide consumer’s to healthy choices  Where will it appear? ◦ Walmart brands: Great Value & Marketside ◦ Walmart produce department ◦ Other companies

 Consulted government agencies, nonprofit organizations and health and nutrition experts  “The criteria are pretty strict, I’ll give them credit for that,” said Marion Nestle, NYU Prof

 Concerns: ◦ Marketing scheme?  Is it legitimate? ◦ Other companies criticized: Kraft, PepsiCo (misleading and deceptive packaging)

 Brand history ◦ Profit not people  Improvement ◦ More concern with well being of customers

 Improve consumer’s eating habits by ◦ Guiding with “Great for you” ◦ Lowering fruit/vegetable prices  Cutting supply chain cost ◦ Helping reduce healthy food prices

 Do you think Walmart has a chance at improving their brand personality?  For those who don’t stop at Walmart: Would you consider it?