Tyler Lamberts Ashley Price Matt Vosburg Retailer Profile

Presentation Topics  Retailer Background  Rouge Nation  “Welcome to Rogue Ales” Video  SWOT Analysis  Closing

History of the Rogue Brewery  1988 – Rogue Ales Founded  1988 – 1 st brew pub opened in Ashland, OR  1989 – 2 nd brew pub opened in Newport, OR  1997 – Ashland closed, destroyed by flood

History of the Brew Master John “More Hops” Maier  May 18 th, 1989 – he brewed his 1 st batch of Rogue Ales  November 14 th, 2006 – he brewed the 10,000 th batch of Rogue Ales

Where is the Rogue Brewery?  Located underneath the South end of the Yaquina Bay Bridge in Newport, Oregon

The Rogue Brews  Variety of brews Variety of brews Dead Guy Ale Yellow Snow  Seasonal brews Santa’s Private Reserve  Single-batch brews 15 th Anniversary Series

Rogue Brewery Awards  World Beer Championships, World Beer Cup, Great American Brew Festival ( )  Gold Medal at the 11 th Annual Beverage Packaging Design (2005) for Morimoto Imperial PilsnerMorimoto Imperial Pilsner

Rogue Brewery Pub Locations 1. Newport: Rogue Ales Public House Brewer’s on the Bay Rogue House of Bed & Beer 2. Portland: Rogue Ales Public House Rogue Spirits Distillery 3. Rogue Ales Eugene City Brewery 4. Rouge Astoria 5. Issaquah Brewery (near Seattle) 6. Rouge Ales Public House, San Francisco

Rogue Nation Foundation  Established in 1989  Supports charities in their community  Examples: American Red Cross, Human Societies, Zoos, and more

Rogue Nation: Beyond Charity  Magnum Opus: provides the progression and justification of a voluntary micro-association (Rogue Nation).  History of nation establishment. Includes the election of Brewer the labrador as President.

Rogue Nation  Revolution: against the large companies like Budweiser and Miller.  Emphasize local distribution and hundreds of small breweries rather than three large companies.  Preservatives and refrigerated trucks created mass market behemoth.

Rogue Nation  Beer Manifesto: Sixteen guiding principles. Large scale brewers have ruined beer. Beer is a superior beverage. Those that produce beer for sale too often hold their profits in greater regard than their product.  Articles 13 and 16 explain change to mass market and need for small brewers.

Guerilla Brewer’s Association  30 points they agree to and pledge by: 28) Restore elements of beer culture lost in the time of mega-brew domination. 29) Recognize that if we exceed our reach, we will reduce our strength. 30) Advance an agenda of diversity, creativity and choice in the market place.

Rogue Nation Citizenship  Ballot of voting points.  Mail-in application of citizenship. ip.html ip.html  Welcome to Rogue Nation Welcome to Rogue Nation

Sales  No Preservatives  Variety  Local Community  Merchandise

Strengths  Quality of products  Unique blend of flavors, Variety of brews  Distribution  Customer loyalty  Community Involvement

Weaknesses  Small size, sales force made up of 5 people  Not all beers are in 6 packs  Price  High Calories

Opportunities  Expand variety of beers available in 6 packs  Open new breweries/restaurants  Offer even more rogue paraphernalia Rogue Stuff  Bring back popular single batch beers

Threats  Northwest microbrewers  Other local breweries like McMenamins  Becoming to big

Conclusion  Rogue has been around for almost 30 years  Rogue has its own community  Website  Unique locations

Works Cited Clarke, Jim. “The Rogue Nation of Ales”. Star Chefs Online. Aug April Gallagher, Scott (Marketing Director for Rogue). Phone Interview. 17 April Rogue. 16 April StarBrewers. 21 April