WHITHER TEA EXPORTS ? TO WHAT PLACE ARE WE GOING ? WHERE WERE WE IN 2011 = 1.3 BLN USD. DECLARED GOAL 3 YEARS AGO = 2.5 BLN USD BY 2015. WHERE ARE WE NOW.

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Presentation transcript:

WHITHER TEA EXPORTS ? TO WHAT PLACE ARE WE GOING ? WHERE WERE WE IN 2011 = 1.3 BLN USD. DECLARED GOAL 3 YEARS AGO = 2.5 BLN USD BY WHERE ARE WE NOW IN 2013 = 1.5 BLN USD. SO HOW DO WE REACH OUR GOALS?

THE VALUE OF RELIABLE MARKET RESEARCH Dominant Hot Drink by RTD Volume: Coffee vs. Tea TEA WORLD’S MOST CONSUMED BEVERAGE

EMERGING MARKETS FOR TEA

GROWTH IN NEXT 5 YEARS, COUNTRY WISE.

THE IMPORTANCE OF MONITORING CONSUMER PREFERENCE AND CHANGES TAKING PLACE

ASKING OURSELVES RELEVANT QUESTIONS ARE WE DOING THINGS RIGHT? IN THE FILEDS IN THE FACTORY AT THE AUCTIONS IN THE MARKETS GREAT USE BY THE APPLICTION OF TECHNOLOGY RESTRUCTURING OUR CORPORATES IN TERMS OF SIZE AND FUNDING TO VENTURE INTO GLOBAL MARKETING INSTEAD OF MERELY EXPORTING. THE REAL GAINS ARE TO BE MADE OUTSIDE THE SHORES OF SRI LANKA.