© 2010 MediaMind Technologies Inc. | All rights reserved Trafficking Media Plan, Ad Attachments & URL Assignments

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Media Plans ▸ Master Ads & Ad Copies ▸ Mass Uploading Standard Banners ▸ Delivery Groups & Applying Rotations ▸ Publishing Ads ▸ Setting Up Ad URLs ▸ Code Packages AGENDA

© 2010 MediaMind Technologies Inc. | All rights reserved MEDIA PLANS

© 2010 MediaMind Technologies Inc. | All rights reserved Media Plans ▸ Import & Export Templates

© 2010 MediaMind Technologies Inc. | All rights reserved Media Plans ▸ Customizing Your Excel Spreadsheet

© 2010 MediaMind Technologies Inc. | All rights reserved Media Plans ▸ Excel Template

© 2010 MediaMind Technologies Inc. | All rights reserved Media Plans ▸ Media Plan vs Edit Mode

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Making Changes to Multiple Placements - To make the same change to multiple placements, go to the placement list, highlight multiple placements and click Edit. ▸ Single Placement Changes - To make various changes to single placements, Use Edit Mode. ▸ Creating Multiple Placements - To create placements in bulk, use Excel Trafficking. ▸ Excel Spreadsheet - Allows for editing of existing placements under the existing placements tab (with the exception of packaged placements). Media Plan Best Practices

© 2010 MediaMind Technologies Inc. | All rights reserved MASTER ADS & AD COPIES

© 2010 MediaMind Technologies Inc. | All rights reserved Two “Types” of Ads ▸ A Master Ad is an ad that was created in the system by: - Create new (either manually, from bundle, or mass std.) - Copying an ad ▸ 'Ad Copy' is an ad created in the system during the attachment process of master ad to individual placements.

© 2010 MediaMind Technologies Inc. | All rights reserved Master Ad Hierarchy ▸ The Master Ad itself never gets attached to any placement NOTE: The system creates an ad copy (with separate ad ID) for every placement Master Ad Placement 1 Placement 2 Placement 3 Copy 1 Copy 2 Copy 3

© 2010 MediaMind Technologies Inc. | All rights reserved Master Ad Hierarchy ▸ The connection between the master ad and its copies is kept, and displayed in the ads list. ▸ When editing a master ad, the system will automatically open the edit multiple screen for its copies. Master Ad Copy 1 Copy 2 Copy 3

© 2010 MediaMind Technologies Inc. | All rights reserved Finding your Ad… ▸ When the ad is assigned to your account – in the ads list ▸ If the ad is assigned to the campaign – in the campaign Ads tab

© 2010 MediaMind Technologies Inc. | All rights reserved Master Ads List Contains Master Ads only Note: Ad copies created through the attachment of an ad to placements are not included in this list.

© 2010 MediaMind Technologies Inc. | All rights reserved MASS CREATING STANDARD BANNERS

© 2010 MediaMind Technologies Inc. | All rights reserved Mass Creation of Standard Banners Note: An ad will be created if jpg with no matching swf is found, but not the other way around Media agency receives all the assets for the Std. Banners (swfs and jpgs with matching names) Upload the folder for creative assets (this can be done also while creating the Std. Banners) The system scans the folder for matching names (jpg. & swf.) and creates an ad for each You can add a click through to all the ads in one go

© 2010 MediaMind Technologies Inc. | All rights reserved Pre-Requisites ▸ A standard banner is made up of an image file, or of an image file and a flash file. ▸ Image and flash file name must match ▸ Flash file with no matching image will show an error and an ad will not be created

© 2010 MediaMind Technologies Inc. | All rights reserved Mass Creation of Standard Banners ▸ Navigate to the Shortcuts Tab ▸ Select the “Mass Create Standard Banners” option ▸ Continue to add ‘New Ads in Bulk’ or a ‘Single Ad’

© 2010 MediaMind Technologies Inc. | All rights reserved Mass Creation of Standard Banners

© 2010 MediaMind Technologies Inc. | All rights reserved DELIVERY GROUPS & APPLYING ROTATIONS

© 2010 MediaMind Technologies Inc. | All rights reserved Creating a New Delivery Group ▸ Navigate to the ‘Ads’ Tab (Tab #5) ▸ Select Delivery Groups Sub-tab ▸ Click on ‘Add New’ button to create New Delivery Group

© 2010 MediaMind Technologies Inc. | All rights reserved Another Way to Create a New Delivery Group ▸ Navigate to the ‘Creative’ tab (Tab #4)

© 2010 MediaMind Technologies Inc. | All rights reserved New Delivery Group  All ads assigned to your campaign appear in the bottom panel.  Select the ads you want and drag & drop them to the upper area.  Set up the serving logic.  Attach the DG to placements.

© 2010 MediaMind Technologies Inc. | All rights reserved Serving Logic – Rotations Sub Tab Enhancements: Time Based 1.Set different times for different days. 2.Default time zone: end-user's time Or set specific time zone.

© 2010 MediaMind Technologies Inc. | All rights reserved Serving Logic | Automatic Optimization

© 2010 MediaMind Technologies Inc. | All rights reserved Serving Logic – Frequency Capping Enhancements: Limit imp – up to 60. Note: Limit of impressions for the whole placement is available in the Placement set-up tab.

© 2010 MediaMind Technologies Inc. | All rights reserved Serving Logic – Audience Sub Tab Target Audience: Users are able to define a target audience for the ads in the Delivery Group! Ads can have a specific address!!

© 2010 MediaMind Technologies Inc. | All rights reserved PUBLISHING ADS

© 2010 MediaMind Technologies Inc. | All rights reserved Publishing ads Before you can generate tags for a placement, you must publish the ads

© 2010 MediaMind Technologies Inc. | All rights reserved Placements and Ads After Publishing ▸ Some restrictions take place once an ad has been published You cannot delete the last ad in the placement You cannot disable the last ad in the placement You cannot make creative changes to the ad (as a client) You cannot change the placement type

© 2010 MediaMind Technologies Inc. | All rights reserved SETTING-UP AD URLS

© 2010 MediaMind Technologies Inc. | All rights reserved Important! 3rd party tracking in MediaMind is defined on the Ad level.

© 2010 MediaMind Technologies Inc. | All rights reserved What This Looks Like on the Single Ad Level

© 2010 MediaMind Technologies Inc. | All rights reserved Update the URLs ▸ Use Excel to make mass changes

© 2010 MediaMind Technologies Inc. | All rights reserved Using Excel: Export

© 2010 MediaMind Technologies Inc. | All rights reserved Edit in Excel Non-Editable fields in Gray Editable fields in white

© 2010 MediaMind Technologies Inc. | All rights reserved Using Excel: Import

© 2010 MediaMind Technologies Inc. | All rights reserved Using Excel: Import ▸ Summary s is sent to you once completed ▸ You can check the import status at any time

© 2010 MediaMind Technologies Inc. | All rights reserved Update the URLs ▸ Use “Edit” button to make limited number of changes.

© 2010 MediaMind Technologies Inc. | All rights reserved CODE PACKAGES

© 2010 MediaMind Technologies Inc. | All rights reserved What’s a Code Package? ▸ An HTML page, which is designated per site and campaign. ▸ It includes all the placements for a specific campaign for that site, information about it’s status, and the tags themselves.

© 2010 MediaMind Technologies Inc. | All rights reserved Generating a Code Package 1. Select the sites you wish to publish ads for & send a code package to 2. Select whether to publish the ads 3. Select who to send the code package to 4. Click Send Note: A separate and separate code package is created per each site!

© 2010 MediaMind Technologies Inc. | All rights reserved Alerts You May Receive ▸ No published ads (or no ads) Make sure ads are attached Publish the ads either by checking the checkbox or one by one ▸ IO pending signature We will discuss in a few slides.

© 2010 MediaMind Technologies Inc. | All rights reserved Publish & Send

© 2010 MediaMind Technologies Inc. | All rights reserved Code Package