TRAINING SESSION 3 Tuesday, October 16 Basecamp – Cal Workback Schedules - Odona

Agenda Basecamp – Cal o Purpose of the software o Why it works for Interactive Production Workback schedules – Odona o Length of production time for various deliverables o When to best schedule deliverables

Workback Schedules Key Program Elements – What is being created? How much time for production? What is the approval process?

Web Plans

Workback Schedules Design: 1 page mock up (jpg) – 8 to 12 hours Additional Pages – 5 hours/page Build 4 page site – 16 hours Ads Static ad – 1 to 2 hours Flash, non-expandable ad (ad concept/design/animation) – 12 to 24 hours Custom flash ad (ad concept/design/animation – 12 to 40 hours

JPG/ Mock Up – Main Page

JPG/ Mock Up – Product Page

JPG/ Mock Up – Enter Page

Ad Concept

Sample Workback Schedules February 2011 SUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAY 1 Feedback on rules due to Corus from Client 2 Quote & Rules to Marco for review 3 Final sign off on scripts due to Corus Microsite homepage design 8 Rules due from Marco Microsite homepage design 9 Corus to send final rules to client for sign off / Microsite homepage design – internal fixes 10 Microsite homepage design – internal fixes 11 Corus to send microsite homepage jpeg for client feedback Feedback on microsite homepage jpeg + final approval on rules due to Corus Corus to send final rules to Marco 17 Microsite homepage fixes, secondary pages design, ad unit design 18 Microsite homepage fixes, secondary pages design, ad unit design Microsite homepage fixes, secondary pages design, ad unit design 22 Internal fixes for Microsite homepage fixes, secondary pages design, ad unit design 23 Animation Corus to send revised homepage jpeg, secondary page jpegs, and ad unit jpegs 24 Animation 25 Animation Animation

Sample Workback Schedules March 2011 SUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAY 1 Animation 2 Animation Feedback due from client on revised homepage jpeg, secondary page jpegs, and ad unit jpegs 3 EDIT Site and ad unit build 4 Corus to send spots to client for feedback Site and ad unit build 5 67 Site and ad unit build 8 Site and ad unit build 9 Internal Review Site and ad units 10 Internal Review Site and ad units 11 Client feedback due on 1st round spots Corus to send site and ad units to client for feedback Fix Animation 15 Fix EDIT Feedback on site and ad units due to Corus 16 Corus to send spots to client for final approval Site and ad unit fixes 17 Site and ad unit fixes 18 Corus to send site and ad units to client for sign off Client sign off due on site and ad units 23 Final client sign off due on spots 24 Interactive QA 25 Interactive QA LAUNCH293031

Workback Schedules In order to create __, you need__: Site Main page mock up – Web copy and wordmark All other site page mock ups – Client feedback on the Main page Site build – Client approval on design mock ups Ads Static ads - Client feedback on the Main page Ad concepts (only if there are flash ads) – Web copy, wordmark, ideally client feedback on the Main page Flash ads build – Client approval on ad concepts

Dates for Basecamp Designer: Thursday, July 26 – Start design of Main page Monday, July 30 – (By 10 am) Send Main page to Corus / (PM) Internal fixes Tuesday, July 31 - (By 10 am) Send revised Main page to Corus Tuesday, August 7 – Client feedback due; revise Main page and create other pages and ads Friday, August 10 – (By 10 am) Send all designs/ads to Corus Thursday, August 16 – Client feedback expected round 1; revise ads Friday, August 24 – (By 10 am) Send revised ads to Corus Monday, September 24 - Client feedback expected round 2; revise ads Monday, October 1 - (By 10 am) Send revised ads to Corus Site Build: Friday, August 17 – Start build Wednesday, August 22 – (By 10 am) Send site to Corus / (PM) Internal fixes Friday, August 24 - (By 10 am) Send revised site to Corus Monday, September 24 – Client feedback expected; revise site Monday, October 1 - (By 10 am) Send revised site to Corus