ADVertising History.

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Presentation transcript:

ADVertising History

First Newspaper Ad in the Boston Newsletter for … 1704 First Newspaper Ad in the Boston Newsletter for …

1724 Ben Franklin develops BOLD type and graphics for his Pennsylvania Gazette

First Ad agency begins to buy up Bulk advertising in newspapers 1841 First Ad agency begins to buy up Bulk advertising in newspapers

First modern ad agency designs actual promotions for its customers 1875 First modern ad agency designs actual promotions for its customers

1908 Henry Ford implements the assembly line to mass produce his Model T and spurs need for more advertising

1914 FTC is created to monitor print advertisements in magazines and newspapers to assure truthful marketing

1924 Alfred Sloan develops the Cadillac and promotes it with the slogan “A car for every purse and purpose” which distinguishes the Cadillac as a car for the wealthy

1931 Proctor and Gamble: first company to create their own in-house ad agency

1950s TV advertising explodes One company – Hazel Bishop Lipstick increases sales in two years from 50,000 to 4.5 million due to their television ads

1960 Bill Bernbach’s company launches the anti-ad campaign for the Volkswagen beetle ushering in a new era of ad agency creativity. It also is the inspiration for Mad Men

Tobacco ads on tv and radio are banned 1971 Tobacco ads on tv and radio are banned

The Cola Wars between Coke and Pepsi begin with the “Pepsi Challenge” 1975 The Cola Wars between Coke and Pepsi begin with the “Pepsi Challenge”

1988 Joe Camel ad campaign begins and leads to a shift from 1% to 33% of the youth market for smokers

1996 First year that spending on TV advertising is more than newspaper ads. TV continues to dominate although digital advertising has seen the largest gains.

1998 Tobacco court settlement to pay for damages and legal ruling to ban billboard ads

Digital Advertising Online advertising revenue tops 10 billion for the first time in 2005

Super Bowl Ads now cost over 3.5 million for a 30 second ad 2013 Super Bowl Ads now cost over 3.5 million for a 30 second ad