STRATEGY FORMULATION & ACTION PLAN FOR TRAINING & COMMUNICATION West Bengal, Bihar, Orissa, Chhatishgarh, Jharkhand

GOALS : STRENGTHENING LOCAL SELF GOVERNANCE AND ACCELERATING RURAL DEVELOPMENT

PAINS OR GAPS LACK OF INFORMATION OF FLAGSHIP PROGRAMMES GRAM SABHA IS NOT PROPERLY FUNCTIONING DUE TO LACK OF PEOPLES’ PARTICIPATION REPORTED LEAKAGES IN THE FUND FLOW AND UTILASATION NO SYSTEMATIC GRASSROOT LEVEL PLAN NO IEC PLAN AT GRASSROOT LEVEL NO CAPACITY BUILDING ON IEC ASSESSMENT ON IEC HAS BEEN DONE NO CONVERGENCE AND CO-ORDINATED ACTION AMONG THE LINE DEPTTs.

OBJECTIVES OF THE T & C STRATEGY PLAN TO INCREASE THE REACH & THE COVERAGE OF FLAGSHIP PROGRAMME THROUGH BETTER DISSEMINATION OF THE INFORMATION TO ENHANCE THE PEOPLE’S PARTICIPATION TO STRENGTHEN THE GRAM SABHA FOR PLANNING & IMPLEMENTATION TO REDEFINE THE ROLE OF THE TRAINING INSTITUTES ( NIRD, SIRDs & ETCs ) TO INITIATE AN INTEGRATED TRAINING & COMMUNICATION PROGRAMME TO EVOLVE THE PROCESS OR MECHANISNM FOR ACTIVE INVOLVEMENT OF ALL THE DEPARTMENTS & PARTNERS.

TARGET GROUPS TARGETTED RURAL PEOPLE, WITH GREATER EMPHASIS ON WOMEN, VULNERABLE & MAGINALISED PANCHAYAT AND RURAL DEVELOPMENT FUNCTIONARIES ( BOTH ELECTED AND SELECTED ) ALL PROGRAME FUNCTIONARIES OF LINE DEPTTS. & CIVIL SOCIETY PARTNERS / STAKEHOLDERS MEDIA PROFESSIONAL & GROUPS

i OBJECTIV ES PROGRA MME GAPSSTRATEGYACTIONRESPONSIBLE AGENCIES TO INCREAS E THE REACH & THE COVERA GE OF FLAGSHI P PROGRA MME THROUG H BETTER DISSEMI NATION OF THE INFORM ATION To increase the flow of information to the grassroot Campaign Mobile van with information Radio Frequent Miking Picture Posters folk culture TV Serial on best practices and Song & Drama Bhajan Mandali door step Information DFP & PIB AIR Gram Panchayat Expert Artist & PIC Prasar Bharati Song & Drama Division, Ministry of I& B Local SHGs Toll free Help- line BSNL, SIRD

OBJECTIVESPROGRAM ME GAPSSTRATEGYACTIONRESPONSIBL E AGENCIES TO ENHANCE THE PEOPLE’S PARTICIPAT ION NREGA Activating Gram Sabha Introducing Mahila Sabha Before Gram Sabha Invovement of civil siciety developing volunteers Motivating the women Through Puppet Show, drama therapy Campaign for occurrenc e of Gram Sabha through radio and folk singer Information & Culture Deptt. NYK Song & Drama Division Local folk teams Radio ( AIR ) Doordarsh- an DFD DAVP

n OBJECTIVESStrategyRESPONSIB LE AGENCIES TO STRENGTH EN THE GRAM SABHA FOR PLANNING & IMPLEMEN TATION Training & capacity building for PRI functionaries Campaign Orientation Trg to members Door to door campaign letters to the voters Compulsory meeting Incentives on performance Mass- campaign Cultural Activity DAVP SIRD Local Self Govt. NYK Anganwadi workers, Social Welfare Deptt. Informa -tion & Culture Local drama groups Song & Drama Division AIR LINE DEPTT.

OBJECTIVESPROGRAM ME GAPSSTRATEGYACTIONRESPONSIB LE AGENCIES TO REDEFINE THE ROLE OF THE TRAINING INSTITUTES ( NIRD, SIRDs & ETCs ) Increasing the institutional capacity Development of tools and techniques for IEC and Trg. modules Evaluation of Trg. And Programme Delivery Database of available local Trg. Institute TNA of various stakeholders under various schemes Special teg on IEC Increasing online, onsight & other modes of training delivery Process Doccumentat ion DRDC Line Deptts. NIRD, SIRDs, other partners P & RD (outsour- cing ) MoRD SIRD DRDC DFD

di OBJECTIVES GAPSSTRATEGYACTIONRESPONSIBL E AGENCIES TO INITIATE AN INTEGRATED TRAINING & COMMUNIC ATION PROGRAMM E Facilitatng in drawing up Communication & Training Action Plan Development of Guidelines Development of Participatory planning to conduct annual impact assessment of Trg and IEC IEC wing of MoRD NIRD SIRDs Partners

ato OBJECTIVESPROGRAM ME GAPSSTRATEGYACTIONRESPONSIBLE AGENCIES TO EVOLVE THE PROCESS OR MECHANISN M FOR ACTIVE INVOLVEME NT OF ALL THE DEPARTMEN TS & PARTNERS. Convergence of all the line Deprtments To develop one co- ordination committee at Natioal, State, District and Block level, monitored by MoRD Identification Joint Action Plan for specific role and responsibilities of different line departments and partners MoRD State Governments

TIME LINE Total Duration for this Action Plan : 3 years All preparatory Activities : First 6 months Pilot Testing for IEC, Training & Convergence : Second six months Scale-up of Action Plan : 2 nd Year Mid-term Assessment & Corrective Measures: At the end of 2 nd year Independent Ownership of new strategy by the stakeholders : 3 rd year

Outcome People better informed Better choice to People services better utilised, Functionaries are empowered better programme Delivery

Rural Develop -ment People’s Participation Monitoring & Evaluation Proper Implemen tation Proper planni ng Inform- ation dissem ination Co-ordination with the line department Social justice

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