Multi-District Grant: Television Public Service Announcement Day Program  Produce minimum of 4 Rotary PSAs  400+ spots per month  Broadcast throughout NJ coverage area  Reach 1 million households, 2.5 million viewers Christy Berg 03/24/12

District Campaign In addition to traditional media Public Relations efforts. Jointly executed: District and Club PI/PR 27 Clubs - 529,660 unique monthly visitors:  61% are between the ages of  37% earn 100K+; 45.2% earn K  12% are local business owners  73% are highly interested in patronizing local businesses  31% are “passionately” civically engaged; 52% are “semi” civically engaged

District Campaign JuneTrain Club PR Committee Chairs July - AugustThe Patch Directory. Link to new external site. July - August“Volunteers Wanted” listings. July - August(Optional by club) Establish a Rotary Blog Sept - March“Announcements” - Post a Rotary story every two weeks – one district developed, one club developed per month. Sept - MarchClub PR chairs will work with local Patch Editors to have articles and press releases published. Jan 1 – March 8(Pending grant approval) “You are the missing piece” ads with links to the website will be run on the inside (story) pages of all 21 Patch publications. Estimated 621,632 people will see our ads. March(Optional by club) membership mixer or other social event

Social Media happened

Your target audience uses Social Media  If Facebook were a country, it would be the third largest in population…. China, India, Facebook, United States. - The Economist  Gen Y is beginning to outnumber Baby Boomers. 96% of Gen Y’ers have joined a social network. - Grunwald Associates

Social Media is all about Fellowship Expand your Rotary circle Throughout District 7470 and Internationally Collaborate: Exchange ideas and successes Promote Rotary with friends, family, and your community Build support for initiatives Invite people to events or to donate to a cause Social media enables every Rotarian to build Rotary’s Public Image!

New! District Facebook Page Invite everyone!

New! District Facebook Page Why?  To promote Rotary, improving our public image and understanding by sharing Rotary stories, images, and videos.  To inspire membership by helping others identify with Rotary and envision themselves as Rotarians.  To create an open forum where Rotarians can share RI, District and Club events and accomplishments with one another, Friends of Rotary, and the interested public.  To facilitate inter-club communication and fellowship.  To provide an opportunity for fellowship with Rotaract & Interact. What?  We’ll post RI, District and Club news, events, photos, videos…  You post your club’s news, comments, photos, videos, Event pages, Cause pages

Promote Rotary – Exponentially! Make it personal! Share District posts on your personal page

LinkedIn – Your Collaboration Space Rotary District 7470 Group  Encourage all Rotarians to join  Don’t just join – engage  Initiate and participate in discussions  Network - Get to know Rotarians across the district

LinkedIn – Your Collaboration Space District 7470 DG & Presidents Group (Invitation only)  Closed Group EXCLUSIVELY for DG & Presidents  Initiate and participate in dialogue with your peers.  Share ideas, collectively tackle problems, ask questions

Keys to Success  PARTNERS in building Rotary Public Image and achieving our district goals.  Leadership role models – every Rotarian is part of our Public Image campaign.  Collaboration - active initiation of and participation in LinkedIn discussions.  Open dialogue - What do you need? What can we learn from your club? What challenges are you facing?  Content – Share stories, member profiles, events, projects, fundraisers, photos, & videos from your club.  Identification of talent across the district willing to join District PI/PR committee.  Identification of a Club PI/PR Chair and Social Media leader.

Thanks for helping to spread the word!