Building a Platform for National Advertisers Scott Wambolt Senior Vice President, Sales

YELLOW PAGES™ 2.0 Create a compelling national platform is a top priority  ADS  Trader Become a much more customer-driven company  Ongoing customer satisfaction survey’s and focus groups  Recent CMR satisfaction survey Act on the national opportunity and take your suggestions on how we can improve

WHAT YOU TOLD US… More flexibility from publishing, proactive communication before problems arise A One-Stop-Shop for research and information that is easy to use and current Continue to cooperate on testing and partnering with large clients to prove value and grow investment

WHAT YOU TOLD US… Regular Face to Face visits from YPG to keep us up to speed on current initiatives, products and opportunities French Speaking assistance for Quebec based CMR’s Simplify Discounts and programs for large spending, national advertisers

RESPONDING TO YOUR FEEDBACK Created Operations “Centre of Excellence”  Integrated Western Canada order processing in Toronto Launched an Operations Advisory Board  Ongoing communication between YPG and CMR’s regarding process and customer service issues  Adopt ‘Best Practices’ based on CMR feedback Created CMR website  One-stop-shop for all CMR needs including research, product availability, specs, communications, etc.

RESPONDING TO YOUR FEEDBACK Increased budget for testing  89% increase in test budget  21% in number of tests Created new regional management structure  3 Regional Managers, including two bilingual Developed “Best Customer” program  Choose the program that best supports your biggest clients

YPG TODAY AND BEYOND… Valuable Segment  Represents approximately 10% of revenue  Largest area for growth opportunity New opportunities for the CMR’s in vertical media  More products for CMR’s to sell and expand portfolio  Higher commissions CREATE A CUSTOMER FOCUSED NATIONAL PLATFORM