The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015.

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Presentation transcript:

The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015

THE TRADITIONAL MODEL OF MEDIA COVERAGE

THE REALITY OF THE MEDIA MARKETPLACE Technology moulds media consumption

THE REALITY OF THE MEDIA MARKETPLACE Consequences of competition for audience Shrinking newsrooms Diversifying Growing skepticism of audiences Explosion of citizen journalism

NATIONAL FEDERATION RESPONSIBILITIES Communication to : Current membership Prospective members Sponsors Potential sponsors Invested Entities Media Government and para-statals The General Public

NATIONAL FEDERATION RESPONSIBILITIES Take control of : Routine dialogue with membership Sponsor positioning Event Media Services Opinion Influencing Crisis Communication

CONTROLLED MEDIA STRATEGY Communication to : Website eNewsletter Magazine Digital Magazine SMS Social Media Advertise on social media WhatsApp

SOCIAL MEDIA STRATEGY Understand and embrace Facebook Twitter Instragram Pinterest WhatsApp LinkedIn YouTube Google+ Language specific channels

NATIONAL FEDERATION MEDIA STRATEGY Board and Executive representation Full time professional media service Drive transition to digital

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA BATTLE PLAN

Put the right people in place within your federation Budget accordingly Plan proactively Weekly, Monthly, Quarterly, Annually

NATIONAL FEDERATION MEDIA BATTLE PLAN Analyse Media Tracking Subjective Tracking Tone of conversation

NATIONAL FEDERATION MEDIA BATTLE PLAN Embrace and empower stakeholders Individuals/ Teams/ Sponsors Industry investors and corporates

NATIONAL FEDERATION MEDIA BATTLE PLAN Understand your media and how they operate Tailor solutions to suit: their audience Their infrastructure and staffing

NATIONAL FEDERATION MEDIA BATTLE PLAN

Event Media Strategy Reliable EMS Flash results Copy, Hi-res photos Video, news packages Social media Live timing Live streaming Venue Media Centre High-end connectivity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

facebook.com/davejmacleod CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015