1 Creative Thinking – Anyone can do it! Presented By: Kim Rudolph – OnePoint Solutions, LLC & Larry Brouder - LE Brouder Consulting & Transcend Relocation

2 Background  Why is being creative important today? (QUOTE: Fortune 500 CEO Survey)  We were all born with the ability to be creative - BUT….. (QUOTE: ‘ Too often we give children answers to remember rather than problems to solve. ’ — Roger Lewin )  What is creative thinking? (QUOTE: ‘Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!’ - Dr. Seuss )

3 Background  Types of Creative Thinking New ideas (QUOTE: ‘I invented nothing new. I simply combined the inventions of others into a car.’ — Henry Ford ) Creative problem solving (QUOTE: ‘Problems are only opportunities in work clothes.’ - Henry J. Kaiser )

4 Background  Staying Creative (Keep your creative juices flowing and you will stay ahead of the pack. The best way is to keep doing different things. Read different books and papers. Go to different places for your holidays. Talk to different people. Listen to them and seek to synergize and synthesize. Take every opportunity to regenerate your generative powers.)

5 Background  Creative Blocks ( YouTube Video: Famous Failures - ) Environmental People (QUOTE: ‘A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a quip and worried to death by a frown on the right man’s brow.’ - Charles Brower) Internal – YOU!! (QUOTE: ‘If you think you can, you can. And if you think you can’t, you’re right.’)

6 The Approach – Set the stage (QUOTE: ‘Luck is what happens when preparation meets opportunity.’ — Seneca)  Remove yourself from your workspace  Assemble a diverse group  Make it fun  Remove the jeopardy  Remove the obstacles (money, legal, authority)

7 The Approach – Set the stage  Set the Ground Rules No criticism No judgment Quantity not quality No idea is too extreme Freewheel – let one thought or idea flow to the next Assume good intent Everyone must participate

8 The Process – Get ‘er Done  Clearly Identify And Define The Problem Or Situation (QUOTE: “A problem well stated is a problem half solved” - Charles F. Kettering)  Do Your Research (QUOTE: ‘First, study the present construction. Second, ask for all past experiences …study and read everything you can on the subject.’) — Thomas Alva Edison Identify your target – employees, customers, a new product or service Learn all you can about your target Learn all you can about the competition

9 The Process – Get ‘er Done  Start Tossing Out Ideas And Thoughts ( YouTube Video - WHERE GOOD IDEAS COME FROM  Narrow And Prioritize The Ideas – Pre-vetting

10 The Process – Get ‘er Done  Vetting your ideas Who needs it? Why and why not? Does it solve your problem? Pro’s and Con’s Risk factors Does it align with company objectives or does it pose a new company direction? Put some weight on it from a financial, legal and technical perspective

11 Communicate Your Idea (QUOTE: You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere. - Lee Iacocca)  State The Objectives Of The Project Or Idea  Review The Problem Or Issue Being Addressed  Describe Your Idea And How It Addresses The Problem

12 Communicate Your Idea  Describe How It Fits Into The Overall Company Objectives  Review The Implementation Plan  Review The Resources Required Form The Company And From Outside Sources

13 Communicate Your Idea  Financial And Human Impact  Set Expectations For Performance And Timeframe  Establish Measurements And Accountability

14 Implement Your Idea  Describe every step  How long each step will take  Who will perform each step  What should be achieved  Identify milestones

15 Reality Check  At pre arranged time periods, review efficacy and the impact of the idea – is it doing what you intended?  Fine tune – incorporate feedback, new learning and additional ideas