El Quesarito Loco Authentic Mexican Food Truck Strategy and Implementation At El Quesarito Loco, we aim to serve tasty and affordable Mexican cuisine in a way that is convenient for our customers. El Quesarito Loco will cater specifically to the nightlife crowds along the Main Line in Villanova, PA. Our goal is to provide a different alternative to the typical late night food and Mexican restaurants in terms of time, location, and accessibility.

Market Analysis Target markets: ▫ College & Graduate students (Ages 18-24) ▫Post Graduates & Younger Adults (Ages 25-early 30s)

Environmental Scanning What are Consumers looking for? ▫Filling items ▫Unique ▫Easy to eat ▫Savory Characteristics of Competitors: ▫Late-night ▫Convenient ▫Mexican  Chipotle Only

Survey Results

Competitive Advantages Core Competencies – Mobility – Timing/Efficiency – Convenience Core processes – Customer Relationships – Order Fulfillment – Supplier/Leaser Relationships Order Winners – Cost – Convenience – Unique Products Competitive Priorities – Price – Flexibility – Time (Delivery Speed)

Alex Costco Walmart Black Pepper$4.28/8 oz Red Onion$.99/ pound Pork (Loin)$4.99/pound White Onion$1.49/pound Green Peppers$1.49/pound Fresh Direct Steak$10.99/pound Chicken$4.79/pound Mushrooms$2.99/ 8 oz. Cumin$.99/ 3 oz. lettuce$.99/ each bushel Oregano$.99/1.125 oz. Tomatoes$1.99/pound Salt$.89/ 26 oz. Cherry Tomatoes$3.99/ 16 oz. Avocados$2.99/ 2 avocadoes Sour Cream$2.69/ 16oz. Limes$4.99/ 8-12 ct Shredded American Cheese$20.70/ 5 pound Jalapeno Peppers$2.99/ pound Mangos$1.69/ pound Scallions$.99/ each Black Beans$.89/15.5 oz Habenaro Peppers$2.99/pound Pinto Beans$.89/15.5 oz Chocolate Dipping Sauce for Churros$2.99/ 22 oz Roundeye Supply Sugar$2.39/ 4 pounds Dried Ancho Chiles$13.99/ pound Mexican Blend Shredded Cheese$20.70/ 5 pound Adobo Sauce$27.84/24 cans 7 oz. Cilantro$.99/ 3 oz Garlic$129.00/ 30 pounds Thyme$.99/ 1.5 oz. Canola/Vegetable oil$55.03/ 35 pounds 8 inch soft shells$47.88/ 288 pieces Food Service Direct Brown rice$16.68/ 25 pounds Churros$42.25/500 count White Rice$16.34/ 25 pounds Chocolate Sauce$15.50/Half Gallon Tortilla Chips$22.43/ 75 oz. Pico De Gallo$2.59/pound Red Wine Vinegar$23.56/ 4 gallons Paper Boats$60/900 count Napkins$53/1800 count Sam's Club Forks$8.94/600 count Aluminum Foil$45.88/ 12'' x 1000' Roll Suppliers

Simplifies the inventory checking system Creates a routine for delivery scheduling Use first few months to familiarize ourselves with necessary inventory & ordering levels. Periodic Review System

Customer Demand Nightly customer demand varies greatly Frequency of student purchases greatly impacts product demand Impact on sales

Product Demand

Ingredient Forecasting

Queuing System Cashier: Takes order, rings up transaction (dollars or half dollars) Assembler: process orders using batch- order process Deliverer: calls out name, serves food to customer

Significant Costs VARIABLE Food Utensils Equipment Gasoline FIXED/START-UP Used Truck Commercial Kitchen Licensing Fees Compensation (3 employees)

Profit Margins  Churros are cheap by the piece, so we can get a high profit margin without making the price high  Steak is expensive, so as to not turn customer away from high prices, we take little margin

Thank You!