UNDERSTAND CATEGORIES AND MOTIVATION OF TRAVELERS AND TOURISTS

Notebook Vocabulary Define from textbook  baby boomers  business traveler  culture  Demographics  discretionary income  extrinsic  Intrinsic  leisure travel  target market Hospitality Services (3 rd ed.) (pp , 71, , , ).

Baby Boomers fever/25939/h6LLP1ecOkSCJTllaPtiIw

Demographics in Travel  Children  Teenagers  Young Adults  Adults  Specialized Groups  Disabled, Woman, Seniors

Name ____________________ Class _____ Date __________ Demographic Groups Directions: Determine which age target market group each activity would possibly appeal. More than one target marketing group could be listed for an activity. Age Target Market Groups: Children Teenagers Young Adults Adults Older Adults (Seniors) Cruiseline Day Spa for a manicure & pedicure Traveling the U.S. in an RV (Recreational Vehicle) Season tickets to NASCAR races in Charlotte, NC Visiting Harrah’s Cherokee Casino in the mountains Having a birthday party at Chuck E Cheese Season pass to Carowinds in Charlotte, NC Hanging out at a local night lounge Playing all night basketball at the YMCA Visiting a local wine-making vineyard Playing putt-putt golf at Adventure Landing Hanging out with friends at the new arcade Traveling to the NC State Fair Attending a UNC vs. Duke basketball game Playdate in the sandbox at a local park Workout room at a local hotel

Promoting to Specialized Groups

Leisure Travel  Spending on leisure travel generated $91.9 billion in tax revenue.  More than 3 out of 4 domestic trips taken are for leisure purposes (78%).  Most important consideration is travel budget. someone that stays for a relatively short period is considered transient

Top Leisure Travel Activities  (1) visiting relatives  (2) shopping  (3) visiting friends  (4) fine dining  (5) beaches

Where do you travel for leisure? Favorite place? Least Favorite Place?

Business Travelers

Business Travel  For every dollar invested in business travel, businesses benefit from an average of $9.50 in increased revenue and $2.90 in new profits  Hotels are offering extra security and spa services to attract woman business travelers.

Top Concerns of Business Travelers  1. Delayed Flights  2. Limited Seat Availability  3. Ease of Passing through Security  4. Earning Loyalty Points  5. Missed Connection Flights Business Travelers prefer convenience.

 Read p. 49 – 53 (Trends)  Answer Questions p. 55 (11, 12, 17)  Read 274 – 275 (Market Segments)  Answer Questions p.284 (4)

Determine whether if each below listed travel situation is leisure or business.  __________Jane is the Manager of Oak Ridge Bank. The company is having a district meeting in Charlotte, NC. She will be staying at the Embassy Suites, where they will hold meetings in the conference room.  __________The Jenkins family is hosting their 32 nd annual family reunion in Cameron, NC. They will have family members traveling from all over the United States, to take part in the family tradition.  __________Mike is the DECA adviser of a local chapter. He will be traveling with his students to Greensboro for the Annual Conference. Mike has arranged for the group to stay at the Four Seasons Hotel, where conference activities will take place.  __________Kayla is the Assistant Director at Frays, Inc. She has not taken a break from work in several months, so she has decided to take off for a week to stay at a luxury hotel in downtown Raleigh, NC.  __________The Jones family had a very eventful year. All of the children are involved in year-round sports, and both parents have been overwhelmed with work. They have decided to take a family trip to Nashville, TN during the summer, since it is the one time of the year that everyone has free-time.

Determine whether if each below listed travel situation is leisure or business.  __________Sally and Christy, mother and daughter, travel to the mountains for a free two night get-a-way to view possible venue’s for Christy’s upcoming wedding.  __________Mrs. Allen’s Spanish 3 class has arranged a trip to Costa Rica to learn more about the Spanish culture. Students and chaperones will take part in this trip.  __________Reginald and Barbara have just retired and are interested in taking a trip to Alaska to celebrate.  __________Darlene is the Activities Director at the Holman Retirement Home. She is planning a trip to New York for the seniors to see a Broadway play. While there, Darlene will be responsible for ensuring that the travel, lodging and events go as planned.

Maslow’s Hierarchy of Needs

Intrinsic Motivation

Extrinsic Motivation

How can economic conditions could impact travel behavior?

Holiday Leisure Travel