VisualDNA Understanding people through images 1 Improving the online selling process ATME, 28th May 2009

VisualDNA Understanding people through images CTR up to 5x standard rates Users interact for an average of 3 minutes 37% increase in average transaction value Hotels.com recommendations using VisualDNA

VisualDNA Understanding people through images 3 24% of consumers want to be inspired… 3

VisualDNA Understanding people through images … and 58% are looking for contemporary style hotels Top 4 (Total 58%) Bottom 3 (Total 14%) 7% 4%3% 17%12% 18% 11%

VisualDNA Understanding people through images 5 User segments have been discovered All loved up Shopaholics Culture Lovers Family Fun

VisualDNA Understanding people through images Culture Lovers Family Fun

VisualDNA Understanding people through images 7 VisualDNA enables you to predict hotel choice. Example: New York My idea of a fun night on this trip The feeling I look forward to This is the room style that suits me I'm looking to spend most time doing Gershwin Hotel + ++= + ++= + ++= The Michelangelo Hotel Club Quarters Midtown Most predictive statements