Branding Campaign. Play TV Spot Full page ad Quarter page ads.

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Presentation transcript:

Branding Campaign

Play TV Spot

Full page ad

Quarter page ads

Strip ad - 6 x 4

New York Times insert

Direct Mail

Pocket Folder

signature

Sales flyer

Blast

Segmented

Banner Ads 728 x x 250

Booth art

Facebook page

Facebook contest page

Mixpo ad

21 HMS Branding Campaign Results Print Direct Mail Online Video Yahoo! Chron.com Facebook Ad March ,290 pieces delivered to small/medium business owners Channel Campaign Details/ Results C&S Zones (4) Star 3,162,000 Impressions, 36.2% reach Mixpo Spot 654,854 Impressions, 4656 Views, 74 Clicks, 453 Interactions 135,551 Impressions 85 Clicks No data. Non-guaranteed space. 2,817,134 Impressions 528 Clicks

28 HMS Branding Campaign Results Print Online Video Yahoo! Chron.com Facebook Ad March 2011 Channel Campaign Details/ Results Biz, Star, Good Life InMotion, Zone (1) InMotion 4,454,205 Impressions, 41% reach Mixpo Spot 1,164,518 Impressions, 11,065 Views, 213 Clicks, 1,645 Interactions 125,706 Impressions 69 Clicks No data. Non-guaranteed space. 2,859,976 Impressions 423 Clicks Main

4 HMS Branding Campaign Results Print Insert Online Video Yahoo! Chron.com Facebook Ad April 2011 Channel Campaign Details/ Results Main InMotion, Zones (6) Main, Biz 7,100,916 Impressions, 41% reach Mixpo Spot 1,406,830 Impressions, 14,536 Views, 199 Clicks, 1,307 Interactions 115,471 Impressions 75 Clicks No data. Non-guaranteed space. 2,998,327 Impressions 478 Clicks Weather, InMotion NYT insert to Houston-area subscribers and single copy 13,000 Weather Main, C&S

11 HMS Branding Campaign Results Print Blast Online Video Yahoo! Chron.com Facebook Ad April 2011 Channel Campaign Details/ Results Biz InMotion, Zones (2) InMotion 4,568,525 Impressions, 39.7% reach 73,279 Impressions 35 Clicks No data. Non-guaranteed space. 2,080,653 Impressions 335 Clicks Delivered to 251,000 Facebook page 100 Likes Weather Main Mixpo Spot 126,249 Impressions, 1,315 Views, 33 Clicks, 110 Interactions Biz