The Credit Union Home Buyers Plan Created by: Robert Christiansen

CU Home Buyers Plan - R. Christiansen2 Bringing the CU Home Buyer Plan to Life:  What is it?  Survey  Methodology  Results  Summary  Marketing Opportunity  Banking System  Forms CU Home Buyers Plan Agenda

CU Home Buyers Plan What is it? 3CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan  The Details:  20% matched contribution on up to a maximum of $2,000 in member contributed savings for a maximum contribution of $2,000 over the life of the plan  Underlying investments may vary  Guaranteed  Non-Guaranteed  The Clawback  Must be set up and administered in branch What is it? 4CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan What is it? 5CU Home Buyers Plan - R. Christiansen Hold up… Down Payment Assistance programs have failed in the past… What makes this program any different?

CU Home Buyers Plan - R. Christiansen6 Bringing the CU Home Buyer Plan to Life:  What is it?  Survey  Methodology  Results  Summary  Marketing Opportunity  Banking System  Forms CU Home Buyers Plan Agenda

CU Home Buyers Plan Survey 7CU Home Buyers Plan - R. Christiansen

 Is the CU Home Buyers Plan something young people see value in and/or want?  Under 35 Crosstab  Is the CU Home Buyers Plan something first time home buyers (ie: current young, non-home-owners) see value in and/or want?  Under 35 and Non-Home Owners Crosstab  Is the CU Home Buyers Plan something that would be supported by Senior Management/Executive?  Senior Management/Executive Crosstab CU Home Buyers Plan Survey Setup 8CU Home Buyers Plan - R. Christiansen

 Created and analyzed survey results with Survey Monkey  Number of Respondents  76 Respondents  Survey Distribution  Facebook Facebook  Twitter Twitter  Crash Network Crash Network  National Young Leaders Online Network National Young Leaders Online Network Note: Most respondents are likely Canadian, given my social connection CU Home Buyers Plan Survey Setup 9CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan Survey Results 10CU Home Buyers Plan - R. Christiansen

Under 35 Years Under 35 Years, Non Home Owner Senior Management/Executive Cross Tabulated Results CU Home Buyers Plan - R. Christiansen11

CU Home Buyers Plan Survey Results 12CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan Survey Results 13CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan Survey Results 14CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan Survey Results 15CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan  Summary:  Young people want Fis to provide some financial incentive in a mortgage transaction  $250 to $1,000 range  The financial incentive the CU Home Buyers Plan offers is enough of an incentive to save for a down payment  The financial incentive the CU Home Buyers Plan offers is enough of an incentive to obtain mortgage financing at the FI offering such incentive  Most FIs do not provide a financial incentive to obtain mortgage financing  The one’s that do cover fees: $200 - $300 Summary 16CU Home Buyers Plan - R. Christiansen

17 Bringing the CU Home Buyer Plan to Life:  What is it?  Survey  Methodology  Results  Summary  Marketing Opportunity  Banking System  Forms CU Home Buyers Plan Agenda

CU Home Buyers Plan Marketing Opportunity 18CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan Marketing Opportunity 19CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan Marketing Opportunity 20CU Home Buyers Plan - R. Christiansen

21 Bringing the CU Home Buyer Plan to Life:  What is it?  Survey  Methodology  Results  Summary  Marketing Opportunity  Banking System  Forms CU Home Buyers Plan Agenda

CU Home Buyers Plan Banking System 22CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan Forms 23CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan Summary 24CU Home Buyers Plan - R. Christiansen