The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time” CLASS #2

During This Class Securing Partners Securing Partners

Class Dates & Times

Getting Your Questions Answered

Your Private Class Notes Page

The Resources

Review the Steps Establish a date for your best seller campaign giving yourself plenty of time to prepare Establish a date for your best seller campaign giving yourself plenty of time to prepare Research and create a list of potential partners Research and create a list of potential partners Contact partners to request their support with your campaign by sending out a solo Contact partners to request their support with your campaign by sending out a solo Continue to secure more partners and also ask them for a bonus gift (downloadable preferably) that can be given away as a bonus to the buyers of your book Continue to secure more partners and also ask them for a bonus gift (downloadable preferably) that can be given away as a bonus to the buyers of your book Send your partners the copy for them to promote on the date of your campaign (one week in advance) and ASK them to confirm receipt Make sure your web page/sales page is ready along with your bonus gift download page Watch the ranking all day long on amazon.com OR bn.com to be sure to track your best seller status Capture a screen shot for validation of you being a best selling author

What’s a “Partner”? A list owner A list owner Has a list of subscribers Has a list of subscribers Usually have a newsletter Usually have a newsletter Sends out “mailings/ s” to their subscriber basis on a regular basis Sends out “mailings/ s” to their subscriber basis on a regular basis Their mailing frequency: daily, weekly, bi-monthly, monthly Their mailing frequency: daily, weekly, bi-monthly, monthly

How do you know if a website is collecting addresses? Do they have a newsletter signup? Do they have a newsletter signup? Do they have popups asking for your address? Do they have popups asking for your address? Do they have anywhere on the front page asking for address? Do they have anywhere on the front page asking for address? Are they giving something away and asking for an address? Are they giving something away and asking for an address? Are they selling something? Are they selling something? Do they ask you to “subscribe” on their site? Do they ask you to “subscribe” on their site?

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Total # of Websites in the World

Track Your Partners Use a spreadsheet or a word document with columns Use a spreadsheet or a word document with columns Website Website Name of Contact Name of Contact Address Address Other Notes: newsletter? Giveaways? Other Notes: newsletter? Giveaways? Date Contacted Date Contacted Date Contacted again Date Contacted again Other method of contact Other method of contact Response Response

Tracking “On Board” Partners Have TABS in the spreadsheet Have TABS in the spreadsheet Confirmed Confirmed Bonus Gift Bonus Gift Sent them the Copy Sent them the Copy They Confirmed receipt They Confirmed receipt They Sent the to their subscriber list They Sent the to their subscriber list

Organize your results WebsiteContact Sent an on Response back On board Not on board telephone owth.com David Riklan growth.co m Enter date here On this date yes toftheday.c om Brian Proctor ghtoftheda y.com

CREATE Another List of the On Board Partners – Track THEM! WebsiteContactBonus GiftSent them the copy Received (confirmed) They “mailed”

Your Objective/Reach For the Guarantee: You must have partners that are sending out solo s to a total combined reach of 500,000 or more For the Guarantee: You must have partners that are sending out solo s to a total combined reach of 500,000 or more Newsletter inclusions Newsletter inclusions Social media Social media Articles Articles Solo s ARE YOUR FOCUS! Solo s ARE YOUR FOCUS!

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Start a List of Potential Partners List owners you know List owners you know Websites you like/visit Websites you like/visit Newsletters you subscribe to Newsletters you subscribe to ALL of the partners listed in the samples ALL of the partners listed in the samples

Determine Some Keywords 21 Inspiration Inspiration Success Success Self Help Self Help Motivation Motivation Wealth Wealth Self Improvement Self Improvement Personal Growth Personal Growth Parenting Parenting Holistic Healing Holistic Healing Purpose Purpose Alternative Health Relaxation Yoga Inspired Living Peace Harmonious Life Weight Loss Message of the Day Mom Organic

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Contact Information On the Contact Us link On the Contact Us link About Us About Us Bottom of the web page Bottom of the web page

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WHY would a “stranger” help you? Because you asked Because you asked They love sharing new information They love sharing new information They benefit from the exposure They benefit from the exposure

How do you ask? Via Via Very nicely Very nicely With a personalized With a personalized

Structure of the Request Subject line must get them to open the (see samples on next slide) Subject line must get them to open the (see samples on next slide) Personalize IF you have a name Personalize IF you have a name Get to the point Get to the point Keep it short Keep it short Benefits for THEM Benefits for THEM Must be confident Must be confident Warm and friendly Warm and friendly Tell them what you want them to do Tell them what you want them to do

Sample SUBJECT lines Bob, take a look at this now Bob, take a look at this now Carol, before you leave for the day … Carol, before you leave for the day … Ingrid, you WILL benefit from this Ingrid, you WILL benefit from this You can be a part of this Becky You can be a part of this Becky Only a handful of selected folks, including you Rhonda Only a handful of selected folks, including you Rhonda Please get back to me before the day is out … here’s why Please get back to me before the day is out … here’s why

Sample Subject: Bob, I know you care Bob, because you definitely care about people, here’s a way you can be a part of something that is definitely going to benefit you in a big way … no make that HUGE way. On September 18 th, 2012 we’re launching a massive internet campaign for my book (BOOK TITLE GOES HERE) that involves pre-selected partners, who will get exposure to potentially millions of subscribers. You seem like the kind of person (with your own successful business) who would be interested in this kind of exposure You seem like the kind of person (with your own successful business) who would be interested in this kind of exposure

Sample continued Therefore, here’s how you can be involved. When you agree to send out one on Tuesday, September 18th to promote my book launch campaign AND provide a downloadable bonus gift, you will get exposure on the special offer page. Participating is easy. All you are required to do is 2 things. 1. Agree to send out the we’ll provide to you on Sept 18 th … and 2. Include a bonus gift that can be given away

Sample continued Many partners are involved, which means, essentially with all of the s going out, you get cross-promotion to everyone’s list. What does it mean to you? With our reach expected to be in the (hundreds of thousands/millions), you benefit from this kind of exposure. When people signup to receive your bonus gift, you increase YOUR database. This is truly a win-win-win scenario.

Sample continued All that is required right now is for you to reply to this and say “Count me in!” Once you do, please mark that date down in your agenda: Tuesday, September 18 th We will follow up with you to get your bonus gift a bit later on. Please get back to me before the end of the day as we are determining the top spots for our partners who respond the fastest. What does that mean? When you respond quickly, we’ll be sure to put your name and bonus gift at the highest position available on the page. But, you need to get back to me today, please. Simply hit “reply” and type “Yes, count me in” and we’ll follow up with you. With warmth, PS. Remember to get back to me today AND be sure to mark down September 18 th in your agenda. Thanks again.

Sample JV Request s On the next few slides… On the next few slides…

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Another Example REQUEST TO PARTNER IN A CAMPAIGN REQUEST TO PARTNER IN A CAMPAIGN

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Pay Attention: Partners are Everywhere

Where Else Can You Find Partners? Linked-In Linked-In YouTube YouTube Facebook Facebook Twitter Twitter Live Events Live Events

Other places to look for JV partners Experts Pages: Experts Pages: Interviews: Interviews:

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Other Campaigns live.html live.html live.html live.html BONUS GIFT PAGES: BONUS GIFT PAGES:

What NOT To Do Do NOT attach your book the Do NOT attach your book the Do NOT send out an to “JV Partners” Do NOT send out an to “JV Partners” Do NOT get frustrated with the partners Do NOT get frustrated with the partners Do NOT give them a history of you, your book, your life… Do NOT give them a history of you, your book, your life… Do NOT give up! Do NOT give up!

Critical Steps for Success Actively work on your campaign Actively work on your campaign Be diligent Be diligent Follow up continuously Follow up continuously Personalized EVERY single Personalized EVERY single ALWAYS look for more partners ALWAYS look for more partners Be very kind -- ALWAYS Be very kind -- ALWAYS Ask partners “who else do you know?” Ask partners “who else do you know?” Track the Results Track the Results

Top Tips for Best Seller Success Give Yourself Plenty of Time to Prepare Give Yourself Plenty of Time to Prepare Work at it every day/every week Work at it every day/every week Maintain a totally positive/enthusiastic attitude Maintain a totally positive/enthusiastic attitude You can consider creating extra incentives for partners to partner You can consider creating extra incentives for partners to partner Be flexible & look for additional ways of exposure Be flexible & look for additional ways of exposure Stay Organized Stay Organized 55

Our next class … Wednesday, June 12 th at 12noon EASTERN Wednesday, June 12 th at 12noon EASTERN