Product 2 Market Who are we wanting to Target? Kids - Colour and Cool Teenagers - Health and Trend Mums - Health and Relax Adults – Sports Rehydration.

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Presentation transcript:

Product 2 Market Who are we wanting to Target? Kids - Colour and Cool Teenagers - Health and Trend Mums - Health and Relax Adults – Sports Rehydration Grandparents - Health

Product 2 Market Market research? Main Ingredient Taste Texture Competition Price Costs Evidence of Benefit Fresh

Product 2 Market Reality! We should now have something we are going to sell to a Consumer. We know our market, has sampling has been done. What is the Cost to make? Can we produce safely? Can the Consumer afford the product? What Packaging are we going to use?

Product 2 Market We now have it! What are we going to call it? Does it suit our consumer? Who is going to Launch this product? Can we afford free sampling? POS – Posters with Celebrity? What is our message? Have we made a Budget? What about waste? Have Sales Target been set?

Product 2 Market OMG Welcome to the Exclusive Launch of the next Biggest Brand to hit the Fresh Soft Drinks Industry and Cause Massive Consumer Demand! To date we have evidence from all over the World to back the Health Benefits of our Product. We have even secured Government backing. Please welcome on stage to Launch OMG Mr xxxx. OMG will be sold to our audience of all ages as a Fresh, Healthy, Daily drink served Cold to help bones and rehydrate you body. Our packaging in recyclable in a modern cup and can be reused after use.

Product 2 Market OMG OMG is made daily and has a secret way of mixing its ingredient. We thank you for trying our product and now you can follow us on twitter for further updates on how many people like our product. Our product will be launched all over Glasgow and also available direct from our manufacturing outlet. We have also just signed a deal with Costa & M&S Robert Wiseman Dairies have also agreed to supply all 10,500 daily store deliveries to give us UK distribution to every Post Code in the UK

Product 2 Market What is OMG? Black Milk – Milk with Black Colouring Milk Smoothes – Milk with Fruit After 8 Milk – Milk with Choc chip Ice cream mixed Monsters Blood – Strawberry Milk mixes with Raspberries Sports Milk – Low Fat Milk Ice Milk – Milk With Vanilla Ice Cream Cat Milk – Milk and Cream mixed Everything's all White – Milk with Choc & Vanilla ice Cream