SUMUL PRO-Fit PROBIOTIC DAHI LAUNCH DATE 19 TH AUGUST,2013

Probiotic means--- Proboitic means “ for life”. Probiotics are defined as : “live beneficial culture administered in adequate amounts which confer a beneficial health effect on the host”. Traditional Probiotic Examples : Curd and Curd products (e.g. Buttermilk, Shrikhand etc.)

What are probiotics? Probiotics are live bacteria that can be introduced into digestive system through food and give beneficial affects by maintaining the intestinal microbial balance.

Why are probiotics important in human nutrition? Well-being Improving/maintaining gut health Formation of antimicrobial substances Improving body’s natural defenses Immune stimulation Lowering blood cholesterol

Documented Health benefits of Probiotic Foods Enhanced gut function and stability Improved protection against infectious and non- infectious diseases Immune system modulation Alleviated lactose intolerance Improved digestion and nutrient absorption Reduced blood cholesterol Reduced allergy risk Reduced risk of urinary tract infections

Product Detailer

Why Live the Probiotic Life To maintain good health The beneficial bacteria present in our bodies stats diminishing with age, Unhealthy eating habits and stressful lifestyle. Hence rises the need to administer adequate amounts of these healthy Bacteria keep us healthy Kids too should be given Probiotic food so as to build their immunity

Why Dairy Products as Delivery System for Probiotics..????????? 1.Dairy food can protect Probiotic bacteria. 2.Refrigeration keeps Probiotic bacteria stable and viable. 3.Cultured dairy products are a complete healthy package.

How Probiotics works…

What is SUMUL Pro-Fit Skimmed Milk Dahi and Punjabi Dahi??? BASICALLY IT IS A DAHI(CURD) WHICH HAVE SPECIAL HEALTH BENEFITS, MILK FOR DAHI IS TREATED TO MAKE IT FREE OF BACTERIA CELLS,THEN CULTURED USING SELECTED,LIVE LACTIC ACID BACTERIAL STRAINS. * IT IS AVAILABLE IN 2 VARAITIES – Pro-Fit SKIMMED MILK DAHI & PUNJABI DAHI(3.0 % fat) IN 200 g CUP PACKING

SUMUL Pro-Fit PROBIOTIC DAHI- CONTENTS & FEATURES

Milk is added with beneficial bacteria (Bifidobacterium bifiducs and Lactobacillus acidophillus strains) apart from the yoghurt making Cultures Streptococcus thermophillus & Lactobacillus bulgarics. No color or additives used- It is pure curd with probiotic goodness. This product needs no preservatives as it is preserved naturally by the Added lactic acid produced by the bacteria during fermentation and Subsequent refrigerated storage Contents

Features Your Lunch + SUMUL Pro-Fit Probiotic Dahi = Complete Healthy Lunch It taste like normal dahi traditionally called punjabi dahi It is recommended that you consume at least 100 g daily. Both children and adults can have the same recommendation Amount of 100 g everyday to ensure healthy living. As per international standards (FAO/WHO), foods need more than 1 million Cfu per ml/gm to graduate the status of Probiotic Foods which is there in SUMUL Pro-Fit Probiotic Dahi. SUMUL Pro-Fit Probiotic Dahi can be enjoyed at any time of the day- mostly Preferred during or after meal.

Some Do’S and Don’ts The bacteria in this product if subjected to extremely high temperatures,they die,So it is not recommended to add SUMUL Pro-Fit Probiotic Dahi to hot foods or beverages. Do not use it for culinary purpose but consume it directly or as dressing with cold Foods only. Sumul Pro-Fit Probiotic Dahi must be refrigerated. Though the bacterial stratins Used to make SUMUL Pro-Fit Probiotic Dahi are self restricting and to some Extent can sustain temperature shocks but it is advised to keep product at refrigerated temperatures. SUMUL Pro-Fit Probiotic Dahi can not be frozen. When it is frozen in the deep Freezer, it results in the formation of large sized sharp ice crystals which may rupture the cell of the beneficial bacteria and may decrease their affectivity.

Other Benefits OR Benefits beyond Nutrition