Ghana Aristides Polío Aaron Boone Bernhofer Martina Bowman Derek.

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Presentation transcript:

Ghana Aristides Polío Aaron Boone Bernhofer Martina Bowman Derek

Name: Bernard Nelson Born: Accra, Ghana Lived 3 Year in the United State

History Republic of Ghana Republic of Ghana –Capital Accra Population 22 million Population 22 million 3 rd World Country 3 rd World Country –West Africa Ivory Cost Ivory Cost Togo Togo –In 1874 Great Britain Gold Coast (Crown Colony) Gold Coast (Crown Colony) Independence 1957 Independence 1957 Cedis Cedis

Natural Resources Natural Resources –Coco –Gold –Timber Republic Republic –Democratic (1995) –Ashanti King (Osie Tutu) King is more powerful King is more powerful 70% Ashanti Tribe 70% Ashanti Tribe –President Ashanti –Corrupted voting systems Languages Languages –Ashanti –79 language –English Official and Adopted Language Crime Crime –Enforce Policy on guns –Low crime rate Safe Safe Kind and helpful Kind and helpful

Traditions & Families Family picture Strong family Value Strong family Value –Family oriented and extended Adapt the Woman’s last name Adapt the Woman’s last name –Powerful & inherits Less Struggle Less Struggle Bond together Bond together –Helping each other Member in need Member in need

Woman in the work Field Discrimination Discrimination –Not equal paid Hard workers Hard workers –Woman Salaries $100 average monthly –Men Salaries $150 average monthly –Starting to adapt to western societies Opening up to individualism in work field Opening up to individualism in work field –Not many opportunities Knowing right person Knowing right person No scholarship No scholarship No Intern No Intern No vacation leave (no work, no money) No vacation leave (no work, no money) –Average mother has 5 to 6 children There seen more as house wife There seen more as house wife The men is the provider for the family The men is the provider for the family

Adapting to a New Cultural Adapting Adapting –British pronunciation People struggle understanding him People struggle understanding him Different form of speaking Different form of speaking Understanding Slang words: What's up dog, What's Cracking, etc. Understanding Slang words: What's up dog, What's Cracking, etc. –Food Vary spicy Vary spicy No sugar on their food No sugar on their food Eating with their right hand Eating with their right hand –The use of the word Gay, it’s not talk nor seen with in their cultural Open to be seen on TV Open to be seen on TV Couple holding hands or exposing them self in public Couple holding hands or exposing them self in public –Use of the Right Hand Right hand is use to Eat, Sake hands and wave good bye. Left hand is use for more negatively as an insult, if you sake with the left or wave good bye it conceder to be disrespectful.

Corruption / Embezzlement Explaining the corrupted system of Ghana and the differences between United State and Ghana.

Indonesia -Person - Dr. Ahmad Syamil Dr. Ahmad Syamil -Language: -Language: Indonesian Indonesian -Country: -Country: Indonesia Indonesia

The Working Woman Men make up a majority of the work force. Men make up a majority of the work force. Less than 40% of woman work. Less than 40% of woman work. Woman tend to be a stay at home mom and take care of the family. Woman tend to be a stay at home mom and take care of the family. A working woman is paid equally as men but they usually do not see the opportunities for promotions as men do. A working woman is paid equally as men but they usually do not see the opportunities for promotions as men do.

Employees The wage for labor is extremely cheap. The wage for labor is extremely cheap. In private businesses people have 3 week vacation period per year. In private businesses people have 3 week vacation period per year. Most businesses tend to have a flat framework. Most businesses tend to have a flat framework. Health benefits. Health benefits.

Difficulties Food Food Language Language Money: Money: (Currency=Rupiah) (Currency=Rupiah)

Advice for marketing managers: In Indonesia, the managers need to have a relationship with the workers and the customers. In Indonesia, the managers need to have a relationship with the workers and the customers. Interest the people in ways that fit their way of life not the ways of Americans. Interest the people in ways that fit their way of life not the ways of Americans.

China Vivian: Li Li Vivian: Li Li Country: China, Wenzhou Country: China, Wenzhou (300 miles south of Shanghai) Language: Language: chinese dialect of Wenzhou  sound japanese, they learn Mandarin in school they learn Mandarin in school

women in workforce Women have a high rank in society & family Women have a high rank in society & family Get paid rather equally to the salary of men Get paid rather equally to the salary of men Unusual for women to stay at home and take care of children or do household chores Unusual for women to stay at home and take care of children or do household chores Both men and women share household chores like cooking etc. Both men and women share household chores like cooking etc. Women who got a baby usually stay at home for half a year. Afterwards, children stay at a day care. Women who got a baby usually stay at home for half a year. Afterwards, children stay at a day care.

Employees Majority of people earn from around $ 50 to $ 300. Majority of people earn from around $ 50 to $ 300. –In Wenzhou around $ 700/ month, which is pretty much –After study, employees in international companies earn around $ 1200/ month in large cities. The Chinese are working a lot The Chinese are working a lot They used to be exploited by managers or MNCs, but nowadays  more educated and clarified  don‘t let them be exploited any more. They used to be exploited by managers or MNCs, but nowadays  more educated and clarified  don‘t let them be exploited any more. Chinese don‘t have good management skills, so they like to hire managers from abroad Chinese don‘t have good management skills, so they like to hire managers from abroad Very hierarchical and dictatorial, ranks are very important Very hierarchical and dictatorial, ranks are very important A lot of respect for older people A lot of respect for older people

Greatest difficulties Language: they use Symbols Language: they use Symbols American people are louder & more outgoing American people are louder & more outgoing –Chinese children are tought to behave and obedient with in the culture

Advice for a marketing manager People in China like informative ads: People in China like informative ads: –e.g. for a drug they used to have commercials, where they showed the production on the assembly line, described the functions and certificates of the product etc. Nowadays: Nowadays: –more entertaining ads, but still ones who make sense –should not be political or erotic –Chinese like foreign commercials and things, imitate foreign trend –You should maintain the chinese tradition –You should show joung people an aspiration about future and the beauty of things