Zeev Fisher, Founder Pekama

thing in the legal industry since sliced bread The biggest 2

Introduction I’m Winston Wolf. I solve problems “ “ 3

PRIVATE PRACTICE PROBLEMS How to get clients? How to keep the clients? 4

IN-HOUSE PROBLEMS What is going on? How much does it cost? What long will it take? 5

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EVERYBODY’S PROBLEM Case Management + Pay Case Management Case Management + Invoice Client Attorney CN Associat e CN Translato r Are you serious ?! Let’s count 7 Invoice

Integrated ecosystems are taking over every industry Solved in other industries 8

Let’s meet our clients 9

The “Trustful” Client 1 I have a lawyer I trust him I don’t want to know what he does 10

The “Informed” Client 2 I have a lawyer. I trust him, BUT I WANT to know EXACTLY what he does 11

The “Not Interested” Client 3 I don’t trust external lawyers All they want is my money 12

are becoming “Informed” How does the trend affect legal services? “Trustful” 1 Demanding control Demanding transparency Demanding value 13

are becoming “not interested” How does the trend affect legal services? “Informed” 2 Giving up and growing in-house Hiring non-lawyers to do admin 14

on just one group Can’t rely 15

What can we do? We have to move on 16

Here is how we do it 17

1. SHARE, not copy. 18 Lawyer s Client s

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2. TAILOR. Clients have different needs No transparencyComplete transparency “Trustful” “Informed” “Not Interested” Sir, let me show you It’s all here, madam Can I carry your bag for you? 21

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WHAT THE FUTURE HOLDS 1.Away with poker in the age of information. 2.Away with office in the age of mobility. 3.Away with relationships(?) in the age of choice. 24

THE FUTURE KINGS OF IP 1.Transparent lawyers. 2.Brand / consultant structures. 3.Ratings. 4.Leaders through innovation. 25

CAN IP LEAD THE BUSINESS? 26

Let’s lead together Please take your SMART PHONES OUT! 27

To: Subject: 1 To: Subject: 2 Shake My Hand! 28 Give Me A High Five

Thank you uk