Basic Formatting Charlie Haffey Norwood Elementary Science
The Big Rule Keep It Simple Sweatheart K.I.S.S.
Font Type Serif Short, light lines or curves projecting from top/bottom of a mainstroke of a letter. A a B b C c D d
Font Type Serif Baskerville Bodini Century Garamond Goudy Times
Font Type Sans Serif Simpler Less distractions Short text blocks A a B b C c D d
Font Type Sans Serif Arial Calibri Comic Sans Helvetica Trebuchet Verdana
The Most Valuable, Indispensible, Critical, Can’t do a decent job without it, You’re a fool if you don’t have one on your desk tool.
Opposites Complimentary
Color Theory Dark room- light background- dark text Good for print
Color Theory Pair complementary colors Know your audience Use common sense
AAAAAGGGGGHHHH! Certain color pairs are tough on your audience!
Basic Formatting Charlie Haffey Norwood Elementary Science
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