2009 NHC Player Survey - Summary of Results Conducted by NHC Players Committee on behalf of the NTRA: Mike Mayo (Committee Chair) Mike Mayo (Committee Chair) Stanley Bavlish Stanley Bavlish Henry Damgaard Henry Damgaard Ross Gallo Ross Gallo Christopher Larmey Christopher Larmey Mel Moser Mel Moser Mitch Schuman Mitch Schuman Paul Shurman Paul Shurman George Smith George Smith Trey Stiles Trey Stiles Jim Templin Jim Templin Dennis Tiernan Dennis Tiernan Judy Wagner Judy Wagner

Page NHC Player Survey Summary Presentation Outline Survey demographics Survey demographics Survey results regarding the NHC Finals Survey results regarding the NHC Finals Tour Members regarding the NHC Tour Tour Members regarding the NHC Tour Non-Tour members regarding the NHC Tour Non-Tour members regarding the NHC Tour Key messages from survey Key messages from survey NTRA Response to survey (2010 Tour Changes) NTRA Response to survey (2010 Tour Changes) Questions Questions

Survey Demographics

Page NHC Player Survey Summary Survey Conducted On-Line Over 10,000 s distributed through NTRA, DRF and various other horseplayer and racetrack websites Over 10,000 s distributed through NTRA, DRF and various other horseplayer and racetrack websites Over 3,100 responses including almost 550 from NHC Tour members (Note: There are 770 total Tour Members) Over 3,100 responses including almost 550 from NHC Tour members (Note: There are 770 total Tour Members)

Page NHC Player Survey Summary <10% Surveyed are under age 40

Page NHC Player Survey Summary <10% of Surveyed are Female

Page NHC Player Survey Summary Almost half Surveyed have Attempted to Qualify for NHC blan k Tour Non-Tour >40% of Tour members have attempted >5 years Years attempted to qualify for NHC

Page NHC Player Survey Summary About 40% of Non-Tour Responders Entered at Least One NHC Qualifier in 2009 blan k Tour Non-Tour Almost ½ of Tour Members Entered >5 NHC Qualifiers in 2009 Tournaments entered this year

Survey Results – NHC Finals

Page NHC Player Survey Summary Players Want More On-Line Tournaments (vs. Hosted)

Page NHC Player Survey Summary Players Want More “Mythological” Wager Tournaments (vs. “Live Wager”)

Page NHC Player Survey Summary Players Top Priority: More Tournaments

Page NHC Player Survey Summary Over 60% of Players are Willing To Pay More To Increase NHC Prizes But willing to pay no more than $20-$30 or 5% of entry fee

Page NHC Player Survey Summary In 2009, Almost Equal Number of Free and “High Cost” (>$1000 to enter) Tournaments

Page NHC Player Survey Summary Players Prefer to Hold NHC at a Race Book

Survey Results – Tour Players About Tour 558 of 770 Tour Members Responded to Survey (73%)

Page NHC Player Survey Summary Main Reason for Joining Tour: Access to More Tournaments

Page NHC Player Survey Summary Most Popular Way to Improve Tour: - More Online Tournaments - More NHC Spots for Earning Tour Points Average Response on 1-5 Ranking Scale

Page NHC Player Survey Summary Only 1/3 Would Be Willing to Pay Higher Tour Fee (Max of $250/yr)

Page NHC Player Survey Summary 71 % (158 of 222 NHC Qualifiers) Continued to Play After Qualifying

Page NHC Player Survey Summary Over 80% of Tour Members Felt That Tour Was a Positive Experience

Non-Tour Members About Tour

Page NHC Player Survey Summary Biggest Barriers to Joining Tour: Cost and Time Only 15% had never heard of NHC Tour before taking survey

Page NHC Player Survey Summary Most Popular New Inducements to Join Tour - More Online Tournaments - More NHC Spots for Earning Tour Points

Survey Results – Key Messages

Page NHC Player Survey Summary The Players Have Spoken: We like the NHC and the NHC Tour but: We like the NHC and the NHC Tour but: We want more chances to qualify online and at host sites We want more chances to qualify online and at host sites We want more chances to qualify with tour points We want more chances to qualify with tour points Most of us willing to pay a bit more for > NHC prizes Most of us willing to pay a bit more for > NHC prizes Most of us are not willing to pay a higher NHC Tour fee and we want more chances to qualify for NHC Most of us are not willing to pay a higher NHC Tour fee and we want more chances to qualify for NHC Tour Prize money and bonus money is not that important to us Tour Prize money and bonus money is not that important to us Very few of us are under 40 or female Very few of us are under 40 or female

Page NHC Player Survey Summary Some Representative Comments: “The number of online tournaments is by FAR the most important” “The number of online tournaments is by FAR the most important” “Increase No entry fee tournaments” “Increase No entry fee tournaments” “Structure to reduce advantage to those with $ and time” “Structure to reduce advantage to those with $ and time” “Open up on-line wagering in my state…also have qualifying events at my local track” “Open up on-line wagering in my state…also have qualifying events at my local track” “Attract sponsors of the event such as other providers of horse racing information content” “Attract sponsors of the event such as other providers of horse racing information content” I don't think its necessary to increase the prize $ for the championship” I don't think its necessary to increase the prize $ for the championship” “Get a billion dollars in Obama stimulus funds.” “Get a billion dollars in Obama stimulus funds.”

Page NHC Player Survey Summary More Representative Comments: “Offer free online PP's for each tournament (various formats)” “Offer free online PP's for each tournament (various formats)” “Provide easier access to Tour rankings, and more frequently- updated Tour rankings” “Provide easier access to Tour rankings, and more frequently- updated Tour rankings” “You're on the right track and I appreciate your efforts to improve” “You're on the right track and I appreciate your efforts to improve” “Open up the game to new players. Provide a way for them to play and learn without having to pay for it. The game will grow and more people will learn to love it as we do!” “Open up the game to new players. Provide a way for them to play and learn without having to pay for it. The game will grow and more people will learn to love it as we do!” “The tournament and its qualifiers are enjoyable. Just make it accessible to the average player !” “The tournament and its qualifiers are enjoyable. Just make it accessible to the average player !” “I am very proud to be an active tour member. The competition and camaraderie have markedly improved my experience in the horse racing industry.” “I am very proud to be an active tour member. The competition and camaraderie have markedly improved my experience in the horse racing industry.”

Page NHC Player Survey Summary More Representative Comments: “The $125 membership is a little stiff but I would pay it, if I could play in enough contests. I would rather go to a contest site but can't due to my job, so would prefer more online contests” “The $125 membership is a little stiff but I would pay it, if I could play in enough contests. I would rather go to a contest site but can't due to my job, so would prefer more online contests” “Hold on-line contest for non-qualifiers during the NHC following same rules as NHC with top finishers awarded qualifying spots for following year” “Hold on-line contest for non-qualifiers during the NHC following same rules as NHC with top finishers awarded qualifying spots for following year”

NTRA Response

Page NHC Player Survey Summary Tour Changes for 2010 More NHC Qualifying Spots for Tour Members More NHC Qualifying Spots for Tour Members 34 total spots compared to only 20 in total spots compared to only 20 in 2009 Two Levels of Tour Membership Two Levels of Tour Membership You choose the level that fits you best You choose the level that fits you best

Page NHC Player Survey Summary Tour Changes for 2010 Level-1 ( Great value for only a $100 Membership Fee ) Level-1 ( Great value for only a $100 Membership Fee ) 5 free, Tour-members-only, on-line contests 5 free, Tour-members-only, on-line contests A shot at 25 NHC qualifying spots A shot at 25 NHC qualifying spots 15 spots in free tournaments including 3 spots exclusive to Level-1 Tour Members only 15 spots in free tournaments including 3 spots exclusive to Level-1 Tour Members only 10 spots for top Tour point earners not already qualified for NHC 10 spots for top Tour point earners not already qualified for NHC

Page NHC Player Survey Summary Tour Changes for 2010 Level-2 (Even more value for $500 Membership Fee) Level-2 (Even more value for $500 Membership Fee) 5 free, Tour-members-only, on-line contests 5 free, Tour-members-only, on-line contests A Shot at 31 NHC qualifying spots A Shot at 31 NHC qualifying spots 15 spots in free tournaments including 3 spots exclusive to Level-2 Tour Members only 15 spots in free tournaments including 3 spots exclusive to Level-2 Tour Members only 10 spots for top Tour point earners not already qualified for 2011 NHC 10 spots for top Tour point earners not already qualified for 2011 NHC 6 Spots in 2012 NHC for top 6 Tour point earners 6 Spots in 2012 NHC for top 6 Tour point earners Estimated* prize money of $100,000 (*Based on 200 members – will be adjusted up or down based on actual membership with a guaranteed minimum of $75,000) Estimated* prize money of $100,000 (*Based on 200 members – will be adjusted up or down based on actual membership with a guaranteed minimum of $75,000)

Page NHC Player Survey Summary Special Thanks to the Following For Help With Survey: NTRA NTRA DRF DRF Publichandicapper.com Publichandicapper.com HTR HTR Several Host Tracks that helped distribute survey Several Host Tracks that helped distribute survey Most of all to all the players who participated in the survey Most of all to all the players who participated in the survey

Page NHC Player Survey Summary Congratulations To: Rene Celaya Jackie Evans Jr. E Ohlandt For winning the random drawing for a FREE 2010 “Level-1” NHC Tour Membership!