Road Map to Asia Golf Course Maintenance Turf Management by Tony Taylor, CGCS

CONTENTS  MAINTENANCE PRODUCTS OPPORTUNITIES  TECHNICAL ADVISORY/SUPERINTENDENT NEEDS  EDUCATIONAL OPPORTUNITIES

MAINTENANCE PRODUCT OPPORTUNITIES  SERVICE PRODUCTS FOR ALL AREAS OF MAINTENANCE  DEVELOPED MARKETS – ROUGHLY 2,650 COURSES  JAPAN, KOREA, SINGAPORE, HONG KONG, CHINA, GUAM  UNDER-DEVELOPED MARKETS – ROUGHLY 1,850 COURSES  INDIA, THAILAND, INDONESIA, PHILLIPINES TAIWAN, BANGLADESH, MALAYSIA, SRI LANKA, MYANMAR NEPAL, PAKISTAN, VIETNAM, LAOS, CAMBODIA, ETC.

TYPES OF MAINTENANCE PRODUCTS  FERTILIZER PRODUCTS - SLOW RELEASE, LIQUID ETC.  SOIL AMENDMENT PRODUCTS, FOR GREENS ETC.  CHEMICALS- HERBICIDES, FUNGICIDES ETC.  DIAGNOSTIC EQUIPMENT FOR SOIL TESTING ETC.  EQUIPMENT- MOWERS, SPRAY RIGS, ALL OTHER  TREE MAINTENANCE PRODUCTS, CHAINSAWS ETC.  MAINTENANCE ACCESSORIES – FLAG POLES, CUPS ETC.

TECHNICAL ADVISORY/SUPERINTENDENT NEEDS  CONSTRUCTION SUPERINTENDENTS IN DEVELOPED MARKETS  AGRONOMIC ADVISORY  CHINA 100 COURSES UNDER CONSTRUCTION – KOREA 40  STAFF TRAINING SERVICES  GOLF COURSE MAINTENANCE SUPERINTENDENTS  TOURNAMENT PREPARATION SERVICES

THAI COUNTRY CLUB

TECHNICAL ADVISORY/SUPERINTENDENT SKILLS  I NTERPERSONAL RELATIONSHIP SKILLS ALL MARKETS  TOLERANCE, UNDERSTANDING, PATIENCE  CULTURAL UNDERSTANDING AND ADAPTABILITY  REPORT PREPARATIONS  WILLINGNESS TO LEARN LANGUAGES  UNDERSTANING MEETING PROTOCOL  Magician, Juggler & more………

EDUCATIONAL OPPORTUNITIES  TURF SCHOOLS IN ALL MARKETS  CHINA TURF SCHOOL WITH MICHIGAN STATE  TURF TECHNOLOGY AND BOOK TRANSLATIONS  GUEST SPEAKERS AT SUPERINTENDENT SEMINARS  VIDEO TRAINING TRANSLATIONS  TREE MANAGEMENT TECHNOLOGY

ROYALS TROPHY

PART OF THE CHARM AND CHALLENGE  BUSINESS PLAN AND DEVELOPMENT MULTIPLIER  CONTRACT NEGOTIATIONS  CONFIDENCE FACTOR  CHANGING FIXED IDEAS  MAKING FRIENDS BEFORE YOU DO BUSINESS

Growth of Professional Golf in Asia:  1960s/70s: influence of Peter Thomson  1980s: John Bender & Asian Professional Golf Circuit  Oldest Tournaments in Asia  Philippine Open 1913 – 91 st staging in 2010  Hong Kong Open 1959 – 52 nd staging in 2010  Thailand Open 1965 – 44th staging in 2010

 1999: First Co-Sanctioned event with PGA European Tour  US$750,000 Benson & Hedges Malaysian Open  21 tournaments, 12 countries, US$11.45m  2004 – Asian Tour established by players body  18 tournaments, 12 countries, US$5.5m  1995: Asian PGA established

 2009 – Asian Tour: Key Statistics & Landmarks  10 tournaments co-sanctioned with PGA European Tour  6 tournaments in China  Q School + 3 tournaments in Malaysia  US$5m HSBC Champions  27 tournaments, 14 countries, US$24m* * PGA Tour – 48 tournaments, US$244m / PGA European Tour - 47 tournaments, US$128m  Singapore Open – US$5m, full field Asian Tour event  15 players (4 Thais, 3 Indians, 2 Koreans & a Scotsman) have now earned US$1m+ since 1995  Thongchai 1 st with US$3.1m (since 1999)

Benefits of Hosting a Tournament:  CONTRIBUTING TO THE GROWTH OF GOLF IN ASIA  Ultimate marketing / promotional platform  Television, print & electronic media exposure

 Market Positioning / Recognition  “Culture of Enterprise” for Management & Workforce  Potential boost in value of real estate, membership sales & green fee revenues  Merchandising Opportunities

THANK YOU