Digital Communication Bursary receivers report ‘Digital Marketing Toolkit’

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Presentation transcript:

Digital Communication Bursary receivers report ‘Digital Marketing Toolkit’

Connected Communities Focus on the tool with which your library users are most likely to interact (user community focus) Problems: Off the Peg V Tailored Messages Most Advertising doesn't work People should see your message more than once Host externally, Embed locally Agenda: Online publishing, images QR Codes Geolocation Mobile Apps Video Blogs, Tumbler Twitter, Pinterest.

Reap the Whirlwind Whirlwind tour of online services and tools for use with promoting your services. Very library focused. Glad to have some experience with social media etc. before attending. Made with Kizoa

So… What happened next

Foursquare or even if you don’t build it – they will. Before > not Library’s contentAfter … the panic

Visual.ly Usage stats for website based on Google Analytics account Weekly on usage trends Helps highlight if there is Unexpected drop

QR code promotion: E-books Generate QR code on snap.vu Local Book Jacket Image Create Poster Hang Poster Watch for alerts from snap.vu that QR code has been scanned Don’t get carried away … Project Gutenberg, Ebsco E- Books… Book blanks… Made using Powtoon

Whiteboard promotion: Technological University for Dublin - Libraries Why whiteboard: White board videos have been found to improve recall. Their fun style puts people in a good mood making them more receptive to your information. Videoscribe example Made using videoscribe:

Pay attention to where your user traffic is. An Leabharlannai & Humanities Resources blogs Google +

Full report on blog / google+ igital-communications-digital.html igital-communications-digital.html n/posts n/posts Report covers each section of the day, communications tool covered and examples for how to apply to / use for libraries.

Credit Vector Images from