ATLAS ANNUAL CONFERENCE 2011 LANDSCAPE AND TOURISM: THE DUALISTIC RELATIONSHIP VALMIERA, LATVIA Russian Tourism Industry: Challenges and Prospects September,

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ATLAS ANNUAL CONFERENCE 2011 LANDSCAPE AND TOURISM: THE DUALISTIC RELATIONSHIP VALMIERA, LATVIA Russian Tourism Industry: Challenges and Prospects September,

TOURISM ROLE 2

TOURISM ECONOMIC IMPACT

TRAVEL & TOURISM EMPLOYMENT

INDICATOR DEVIATION (+ / -, %) Inbound tourism (mln. people)2,12,4+14,3 Outbound tourism (mln. people)9,512,5+32,0 Domestic tourism (mln. people)28,229,1+3,2 Revenue (travel companies) (bln.euros)1,962,2+2,1 Revenue (hotels, etc.) (bln.euros)2,652,89+1,0 September, TOURISM MARKET DEVELOPMENT INDICATORS 6

INBOUND TOURISM September, Inbound tourism Inbound tourism total flow in 2010 – trips 7

OUTBOUND TOURISM September, Outbound tourism Outbound tourism total flow in 2010 – trips (+32,0% to 2009) 8

Purchasing power rise Recreation spending increase Independent tourists number expansion Decrease of tourism flow to some countries Credits limitations September, FACTORS OF INFLUENCE 9

RUSSIA TRAVEL & TOURISM

HOTELSHOTELS HISTORIC TOWNSHISTORIC TOWNS 477 C U L T U R A L & H I S T O R I C H E R I T A G E S I T E SC U L T U R A L & H I S T O R I C H E R I T A G E S I T E S MUSEUMSMUSEUMS 2495 THEATRESTHEATRES 586 RESERVE MUSEUMS, ETC.RESERVE MUSEUMS, ETC. 103 September, RUSSIAN TOURISM INDUSTRY TODAY 11

September, UNIFIED FEDERAL REGISTER 12

WORLD ECONOMIC FORUM LISTING

CONSTRAINING FACTORS

Favoring the development of domestic and inbound tourism Raising the quality and safety of tourism services Implementing new information technologies International cooperation and promoting tourism products globally Increasing the quality of vocational education September, GOVERNMENT REGULATION 15

September, FEDERAL TARGET PROGRAMME “Development of Domestic and Inbound Tourism in Russian Federation” Russian tourism market competitiveness increase Tourism recreational network development Tourism services quality rise Tourism product promotion 16

September, FEDERAL TARGET PROGRAMME BUDGET 17

OBJECTIVEFINANCE (bln.euros) Tourism recreational network development 8,18 Tourism services quality rise 0,02 Tourism product promotion 0,1 PROGRAMME BUDGET ALLOCATION September,

TOURISM RECREATIONAL NETWORK DEVELOPMENT September,

TOURISM CLUSTERS September,

September, TOURISM CLUSTERS 21

TOURISM SERVICES QUALITY RISE September,

TOURISM PRODUCT PROMOTION September,

FEDERAL PROGRAMME OUTPUT