Wellington Regional Economic and Employment Summit John Barrett Chairman NZ Māori Tourism Council Director Tourism New Zealand Managing Director Kapiti Nature Lodge Wednesday 8 April 2009

PANUI What people are saying about the tourism sector A SME in the tourism sector The Māori tourism sector A national tourism perspective An international perspective

BNZ Confidence Survey (March 09) Tourism – pretty grim. Visitor numbers decreasing and confidence low Tourism – April numbers better than for year 08/09, think this may be because of the NZ$, and expect this to be an aberration going forward Inbound tourism – heavily seasonal, 08/09 summer down 15%, long haul visitors not committing, outlook for 09/10 not pretty, some markets down by 30% Tourism – slightly down, more reliance on domestic tourism Tough and challenging in tourism but long term expecting a strong recovery Tourism – bad

International Visitor Arrivals - Global Source: UNWTO

International Visitor Arrivals – Global length? depth? Source: UNWTO

Inbound, Outbound, Domestic and Accommodation Nights Rolling Annual Growth Rates - Year Ended Jan07-Jan09 Source: Ministry of Tourism

Kapiti Island Alive & Kapiti Nature Lodge Good growth 08/09 Settled weather Winter traditionally slow for us Nimble Control costs 50/50 international/domestic Previous marketing efforts paying off

Distribution of Māori Tourism 92 – Tai Tokerau – Northland 50 – Arawa – Rotorua/Taupo 44 – Te Waipounamu – South Island 26 – Takitimu – Hastings/Napier 20 – Te Upoko – Wellington 20 – Tamaki Makaurau - Auckland 12 – Tauranga Moana - Tauranga 19 – Tairawhiti – East Coast 14 – Taranaki 14 – Whanganui 14 – Te Tau Ihu – Nelson/Marlborough 11 – Tainui - Waikato

Māori in Tourism 37% - Guided Tours 15% - Accommodation 15% - Arts & Crafts 12% - Attractions 11% - Retail 7% - Eating out 5% - Transport 5% - Concerts & Hangi 1% - Marae Stays

NZ Māori Tourism Sector Collaboration-joint international marketing Joint training programs Best practice adoption Company operational review Develop great collaborative and strategic relationships Staff training

CRITICAL CHALLENGES resulting from tourism downturn Maintaining margin/yield/profit Maintaining continuity of employment Minimizing effects of seasonality Diversification Tourism industry specific training and education. The quality promise and delivery

Kapiti Island Alive & Kapiti Nature Lodge Review of daily operations Budgets and targets Slight increase in promotional/marketing budget Focus on niches where they are working Maintain international in market activity More focus on domestic marketing 2010

Some final comments Significant variation in predictions for tourism sector, BUT, generally agree tough times ahead Some of the larger national tourism operators feeling the tough conditions already TNZ Predict 10% decrease in visitor numbers overall

More final comments There are some positives We have a positive Minister of Tourism We believe Govt sees merit in a positive & buoyant tourism sector Once the world’s economies return to something like a more normal position, tourism should be one of our lead economic drivers again