Week One: What is Electronic Commerce? Dr. Virginia F. Kleist West Virginia University MANG 493L

Outline for What is Ecommerce: 1.1 Introduction, syllabus 1.2 Technology is not static 1.3 Introduction to Ecommerce 1.4 Evolution of Programming, Software 1.5 History of the Internet 1.6 Evolution of Hardware 1.7 Object oriented Technology

Outline for What is Ecommerce, cont’d: 1.8 JavaScript 1.9 The.com bust 1.10 Why study Ecommerce?

1.1 Introduction, syllabus n Background to Dr. Kleist, research n What will we cover in this class? n Rappa, Deitel, et al. and Network Security texts n How will I grade you? n How do you get in touch with me n Sample tests n Lab work on Network security, JavaScript, HTML, XML, Dreamweaver, and Flash

1.2 Technology is not Static n Use of internet increasing n Capabilities have expanded n Cost has decreased (Moore’s Law) n Potential increased n Technology of web is not static, nor are the solutions of ecommerce n What will future ecommerce sites look like?

1.3 Introduction to Ecommerce n What is ecommerce? n eBusiness, ecommerce, electronic commerce, etc. n New business models: 1. Virtual Storefront6. Reverse auction 2. Marketplace concentrator7. Digital product delivery 3. Information broker8. Content provider 4. Transactions broker9. On-line service provider 5. Electronic clearinghouse(Laudon and Laudon, 2000)

1.3 Introduction to Ecommerce, cont’d n eBay and online auctions n Priceline.com n Economics of attention

1.3 Introduction to Ecommerce, cont’d (Neitel, et al, 2000) n Provides goods and services 24 hours a day n unlimited inventory n consumer comparison shopping n essential to business success n replacing “bricks and mortar” n personalize user experience

1.4 Evolution of Programming, Software n Computers, hardware, software n Types of Programming languages (machine, assembly, high level) n FORTRAN, COBOL, Pascal n Structured Programming n Multitasking n Mosaic, Netscape, IE n Tim Berners-Lee n Computing and networks n Intranets, extranets, internets n Improving technologies

1.5 History of the Internet n The internet is the technological enabler of ecommerce n TCP/IP n Distributed computing n Cheap HW n Platform independent SW n DoD developments, 60s, 70s

1.5 History of the Internet n Origins in DoD work n Internet enables n TCP/IP packet networks vs. circuit switched networks n Survivability n Issues of “Last Mile Problem” n Timeline of evolution from centralized computing, to PC, to client server to networks.

1.6 Evolution of Hardware (partially from Deitel, et al, 2001) –Internet community thrives on improvements of n Hardware n Software n Communications –Cost of products and services n Consistently dropping over the decades –Computer capacity and speed n Doubles every two years (on average) –Microprocessor chip n Laid groundwork in late 1970s and 1980s for productivity improvements of the 1990s n Memory n Storage

1.7 Object Oriented Technology (Deitel, et al. 2001) n Objects –Reusable software components that model items in the real world –Meaningful software units n Date objects, time objects, paycheck objects, invoice objects, audio objects, video objects, file objects, record objects, etc. n Any noun can be represented as an object –More understandable, better organized, and easier to maintain than procedural programming –Favor modularity

1.8 JavaScript (Deitel, et al, 2001) n JavaScript –Attractive package for advancing level of programming language education –Object-based language –Supports proper software engineering techniques –Free for download in today’s most popular Web browsers n Attractive to colleges n Bug fixes and new versions easily obtained –Powerful scripting language n Portable n Programs execute interpretively on client machines

1.9 The.com bust n Not everything is great with ecommerce n Privacy invasion n Intellectual property theft n Hype, internet bubble, speculations n Tulipmania n

1.9 Concerns for being online Amor, 2002, p. 28) n Channel conflict n Competition n Copyright n Customer acceptance n Legal issues n Loyalty n Pricing n Security n Service n Viability

1.10 Advantages from ecommerce? (Amor, 2002, p. 17) n Global accessibility and sales reach n Closer relationships n Free samples n Reduced costs n Media breaks n Time to market n Customer loyalty

1.10 Reasons for Going Online (Amor, 2002, Chpt. 1) n Expanding market reach n Generating Visibility n Strengthening business relationships n Responsiveness n Offering new services n Cost reduction n Just in time inventory

1.10 Reasons for Going Online, cont’d (Amor, 2002, Chpt. 1) n Preventing financial loss n Relevance to IT n Concerns about going online

1.10 Why Study ecommerce, cont’d n Cisco n Dell n PNC Bank n Freemarkets.com n Transformation n B2B n Porter’s value chain