ACSESS Annual Conference | Toronto | May 9, 2008 Facebook: The Top 10 Ways to Enhance or Kill Your Brand on Campus Steven Rothberg, President and Founder.

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ACSESS Annual Conference | Toronto | May 9, 2008 Facebook: The Top 10 Ways to Enhance or Kill Your Brand on Campus Steven Rothberg, President and Founder (800) x704

Mark Zuckerberg, Founder Age – 23

Overview Why should we care? MySpace Facebook Top ways to kill your brand Top ways to enhance your brand

Top U.S. Internet Sites 9. Craigslist 10. Windows Live 11. Amazon 12. AOL 13. Blogger 14. Go 15. CNN 43. Careerbuilder 44. Monster 1.Yahoo! 2.Google 3.MySpace (106 million visitors) 4.MSN 5.eBay 6.YouTube 7.Facebook (69 million visitors) 8.Wikipedia Source: Comscore

Source: Alexa Why Should We Care?

A Look at MySpace

Find Candidates on MySpace

Employers on MySpace

A Look at Facebook

Limited Access on Facebook

Facebook Friends List

Facebook Friends Page

Find Employers on Facebook

Facebook’s New Apps

Top Ways to Kill Your Brand Have no voice Background check Create it then forget it Brochure-ware Don’t come with cookies

Top Ways to Enhance Your Brand Create an active presence Include, don’t exclude Network Apps Be a resource, not a recruiter

Thank You! Steven Rothberg, President CollegeRecruiter.com Phone: (800) x704

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