Maximizing Online Information Retrieval: How Theological Librarians Can Best Access the Gnostic Areas of the Internet Libby Peterek, M.S.Info.St. Division of Instructional Innovation and Assessment The University of Texas at Austin

Surface v. Deep Web Surface Web - estimated between 1% and 20% of Internet Deep Web - content commercial search engines can’t reach (i.e., Google and Yahoo) –Unindexed

Unindexed Web content Databases / dynamically generated content File types (Flash, php, etc.) Institution sites “Gated” content –Require password / registration

Theological Librarianship Underserved user group Specialized content –Hidden –Database driven –Newly added Potential to add richness to research

Mining the Deep Web Deep Web search engines Federated searching RSS

Deep Web Search Engines Look like commercial engines Utilize different algorithms Vary in quality and result relevance Many free, growing number fee-based and subscription-based –You get what you pay for…

Deep Web Search Engines (later this year) –The leader and most expensive –Mainly competitive intelligence

Deep Web Search Engines

Deep Web Issues Deep Web search engines underdeveloped Many of the same issues as commercial engines –Wait for search engines to improve? Federated Searching RSS

Federated Searching Programs written to connect catalogs and databases No need for same code Specialized search –Access to different information –Aggregated based on user preference –One simple interface

Federated Searching Theological library databases, listservs, and indexes –Different form of content management –Access to all the tools available

Sherlock

Indeed

Library Use New York State Library Pilot Project University of Toronto & British Columbia –Endeavor ENCompass Library of Congress vendor list htmlhttp:// html

Federated Searching Issues Need access to databases –Owned or agreed Can be expensive –Divide cost among interested parties or content holders

RSS Really Simple Syndication Rich Site Summary RDF Site Summary Comparable to personalized library “alerts”

RSS Application of eXtensible Markup Language (XML), using W3C’s Resource Description Framework (RDF) What does this mean? –Metadata meets hyperlinks –Automates tasks

How RSS is used Feeds combine metadata and links –“Syndicate (XML)” or Typical sites with RSS –News –Blogs Explosion of “bloggers” opens arena for valid material from a wide user base and links to relevant resources

UT & RSS UT Austin strongly considering campus- wide blogging initiative –Content management –Content sharing –Archive –RSS

Aggregating RSS Feeds Browsers –Mozilla Firefox (Mac & PC) –Safari (Mac) Aggregators / News Readers (full list)full list –NetNewsWire Lite (Mac) Web

NetNewsWire Lite

How it works Library Jobs RSS feed from Chronicle of Higher Education –BlogBlog –Organization siteOrganization site Elf –Library borrower RSS

Feedster RSS search engine Generates a unique RSS feed for each search to copy to an aggregator Notifications each time your subject is updated The better your search terms, the better your results

Feedster

Why RSS at your library? Two-way information exchange –Information retrieval and dissemination For patrons and librarians –Filter information overload You designate the boundaries –Time sensitive Be notified first when something is posted in your area of interest

Online Content / Search Issues Information creation and migration speeds Standards - or lack thereof Competition v. collaboration

Looking forward Deep Web diminishing –XML –Commercial search engines Sophistication File types –Internet publishing increasing More care about pages being indexed Links

Sources Bergman, M The Deep Web: Surfacing Hidden Value. Journal of Electronic Publishing. BrightPlanet. Deep Web FAQs. Devine, J. and Egger-Sider, F Beyond Google:The Invisible Web in the Academic Library. The Journal of Academic Librarianship. 30(4), Olsen, S Yahoo crawls deep into the Web htmlhttp://news.com.com/ html Smith, C. Invisible Web. Wired Surfing the Deep Web. University at Albany The Deep Web. Webster, P Breaking Down Information Silos. Online Wright, A In Search of the Deep Web. Salon.

Questions? Libby Peterek