Adapting to the New Media Era Mark Economou Public Information Manager.

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Presentation transcript:

Adapting to the New Media Era Mark Economou Public Information Manager

The Way It Was…

The Way It Is…

Then and Now % of adults use internet 74% of adults use internet 5% with broadband 58% with broadband 50% own a cell phone 82% own a cell phone 0% connect wirelessly 62% connect wirelessly

Where do you get your News? 78% Local Television 73% Network News/Cable News 61% Internet 54% Radio 50% Local Newspaper 17% National Newspaper

5 Ways Social Media is Changing our Daily Lives How we meet and stay in touch How we start and do business What we reveal What we can influence Where we get our news

News…Multi-platform 33% Access News on Cell Phone 28% Customize Home Page to include News 52% Share News with others 51% Social Users get News from Followers 37% Post News to Facebook/Twitter

Who Are They? 68% Under 50 29% Under 30

Social Media

NYPDNEWSNYPDNEWS Police Looking for Suspect in Woodside,Queens Robbery-Homicide at Getty Gas Station. video/description at

FBIPressOfficeFBIPressOffice FBI Returns Pre-Columbian Artifacts to Panama: In a ceremony today at FBI Headquarters in Washington, D.C., more..

franklinpolicefranklinpolice - Franklin PD responds to roll over crash in snow on 1/11/2009http://twitpic.com/11tjy

More than 400 million active users 50% of our active users log on to Facebook in any given day More than 1.5 million local businesses have active Pages Average user has 130 friends on the site Average user sends 8 friend requests per month Average user spends more than 55 minutes per day on Facebook

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