The All Candy Expo Caileen Farrell

The Largest Confectionery and Snack Trade Show in the Americas! What: The NCA All Candy Expo-the 12 th annual expo  The National Confectioners Association sponsors the whole expo  Purpose of expo is to represent all of the distribution and trade channels in the confectionery and snack industry in ONE location.  Promoted to be the largest confectionery and snack trade show in the Americas  Introduces the newest products and trends in the industry Who: Attendees come from all classes of trade  buyers/buying teams, merchandisers, category managers, operations managers, store owners, importers, exporters, suppliers and brokers

The Largest Confectionery and Snack Trade Show in the Americas! Where: The McCormick Place  Chicago, Illinois  Chicago has much to offer  fine dining, world-famous attractions & legendary entertainment  McCormick Place  renown facility that provides optimal accommodations for mega trade shows When: May st, 2009  Timing is ideal for attendees: mid-week, day hours Why: The largest confectionery and snack trade show in the Americas  Find sales and profit solutions  The only show in the U.S. representing all the major distribution and trade channels in the confectionery and snack industry  Stay informed of the latest trends in the industry and be one of the first to see thousands of new products before they hit store shelves!

5 P’s: Product The All Candy Expo  Product  sold to brokers, suppliers, exhibitors, distributors, suppliers, and other industry professionals in the confectionery, snack, and cookie industry.  Specialized, unique event: only opened to confectionery, cookie and snack professionals and their spouses  All about candy and snacks  candy is always something to be excited about.  Value: informs attendees of the latest trends in the field  Educational value: learn ways to increase productivity and maximize profits in the industry

5 P’s: Price Registration fee varies depending on role as an attendee.  Attendees receive 3 full days of access to the expo  500 exhibitor booths, 12,000 confectionary and snack professionals, 4 featured showcases displaying the latest products, trends, and merchandising solutions in the field.  9 complimentary educational sessions featuring industry experts. Register before April 3 rd : discounted early bird rates NCA members have discounted rates

Registration before April 3rd Registration after April 3rd Buyer- $75 Broker - NCA Member (5 complimentary per company)-$75 Broker - Non-Member- $300 Exhibitor (5 complimentary per 100 sq. ft.) - $30 Supplier -NCA Member (5 complimentary per company) - $75 Supplier - Non-Member $300 Spouse/Significant Other (non- company personnel) -$75 Buyer -$35 Broker - NCA Member (5 complimentary per company) - $35 Broker - Non-Member -$250 Exhibitor (5 complimentary per 100 sq. ft.)- $20 Supplier-NCA Member (5 complimentary per company)- $35 Supplier - Non-Member- $250 Spouse/Significant Other (non- company personnel)-$35 5 P’s: Price

5 P’s: Place McCormick Place  Chicago, IL: 12 years  central location, surrounding attractions  Website: option to view all the hotel accommodations in Chicago that are housing attendees and exhibitors  over 18 hotels that range from mid-market to upscale hotels. Complimentary bus shuttle transportation  airport shuttle to O’Hare and Midway Airports on Thursday May 22  used to entice attendees to stay for entire expo Parking:$16/day Partnered with the Chicago CVB  on website, link called “All About Chicago”  information about attractions and places to visit while in Chicago

5 P’s: Public Relations Website has 2 sections pertaining to PR  1 st section: form for the press to register  2 nd section: “Press Room” -posts both the 2008 and 2009 press releases for the exposition.  Lists contact information for those requesting more information on media coverage of the Expo.  Lists all the 500 exhibitors that attend the expo  shows each exhibitors press release, booth number, and contact information  Exhibitor's Press Releases Exhibitor's Press Releases

5 P’s: Positioning Only confectionery and snack trade show in the U.S.  largest  represents $150 billion of worldwide buying power in the confectionery, snack and cookie categories  hosts over 12,000 confectionery and snack professionals  1,000 International visitors from more than 60 countries New additions to the show annually, thousands of new product launches, over 500 snack, cookie and confectionery exhibitors Opportunity to network with other buyers Merchandising solutions, New Product Solutions, Seasonal Planning solutions, convenience solutions, gourmet solutions, knowledge solutions Positions industry successful in current economy Under 1 roof, attendees receive access to the most manufacturers and products in the industry

Allcandyexpo.com Homepage All Candy Expo Grabs reader’s attention immediately  great graphic design Bold headline  “The largest confectionary, cookie and snack trade show in the Americas” Bold Sub headline  “The only show you need”  highlighted features and benefits of attending Video giving viewers a sneak peek at the 2009 show Testimonials from the pleased 2008 attendees and live footage from 2008 expo

Brochure: History Graphs about confection and snack sales throughout the years New additions to 2009 show NCA hosts  annual trade show and event for brokers, buyers, manufacturers and others: 12 th year June 10, 1997 : National Confectioners Association (NCA) hosted the first All Candy Expo at Chicago's Navy Pier.  Conclusion of years of study by the NCA  win-win situation for confectionery manufacturers and buyers.  Designed to provide buyers and manufacturers with a centrally located, expo for everything they need to know about candy.

Keynote Speakers Better for You Snacking  Michael Season President of Natural Snacks, LLC, a company committed to using all-natural ingredients whenever possible New Item Trends  Joan Steuer One of America's foremost authorities on the chocolate market, and the leading expert on chocolate trends, innovations and the chocolate- loving consumer

Keynote Speakers Chocolate- Beyond Dessert  Fritz Knipschildt One of America's foremost authorities on the chocolate market, and the leading expert on chocolate trends, innovations and the chocolate-loving consumer Eating Patterns in America ->Harry Balzer VP of the NPD Group Expert in food consulting and eating behaviors and a national expert on food and diet trends One of 25 people in the United States who has changed the way the nation eats, cooks and thinks about food

Events General session: 8am on the opening day: 5/19  Complimentary session  Focused on New Item Trends in the Industry  Features keynote speaker, Richard J. George.  Panelists at the session review new items being introduced at the 2009 Expo  Reviews trends identified by the National Confectioner Association NCA Industry Awards Breakfast: 7am-8:45 am on closing day: 5/21  Reception for all attendees  Honors those who have received awards in the industry

Schedule Expo planner Tuesday, May 19 th :  7am: registration begins  8-2:45pm: Education sessions  9am-5pm: Expo open Wednesday, May 20 th  7am: registration begins  8-2:45pm: Education sessions  9am-5pm: Expo open Thursday, May 21 st  7am: Registration  7-8:45am: NCA Industry Awards Breakfast & The Future of Snacking  9am-2pm: Expo open Wiki  Education Sessions schedule

Sponsorships Tiered:  Platinum Level: sponsor $11,000 or more  Cadbury, Ferrara Pan Candy Co., Hershey, Jelly Belly, MARSand Wm. Wrigley Jr. Co.  Gold Level: sponsor $6,000  Ferrero USA Inc., Pearson Candy Co.  Silver Level: sponsor $3,000  American Licorice Co., Pop Rocks, Inc., Sweet Candy Co.,  Bronze Level: sponsor $2,000  Haribo of America, Inc., and The Warrell Corp.  Booster level: sponsor $ $1,000 Wiki  Sponsorships / Exhibitor Prospectus

Registration Options Online registration  Different registration depending on role of attendee  Powered by ‘CompuSystems.”  Select trade channel, select categories purchased, check job function, select all the products interested in viewing at the expo, and select which educational sessions wish to attend  Processes credit card payments online Option online to download registration form  Fill out by hand, mail in with money order Wiki  Housing/Hotel info

Press Kit Venue Press Release Keynote Speakers Specialty Advertising Items Ticket

Specialty Advertising Items Small Item  Small tin of mints  one color imprint on lid (logo)  Set up charge $50.00  $0.45 for 2,500 tins  12,000 needed-price will go down Item for VIP’s/ conference organizers  Nice chocolate gift box  12 milk and dark solid chocolate  Custom imprinted centerpiece  All Candy Expo  Need 100 -$16.06 a box with a $95.00 set up fee.

Direct Mail Sticker 2” x 3” rectangular sticker- on white gloss sticker $ for 10,000 +

Advertising Options Event program book  “Planner” – 60 pages  Full page ads-$750  Half page ads-$400  Quarter page ads-$250 Associations’ newsletter  NCA’s website has a daily newsletter -Smart Brief  Free daily briefing sent directly to  Takes members directly to the news that professionals in the confectionery industry need  Many options for choosing how to place an ad:  The Leader board  The News Section sponsorship  Buzz Text Advertisements

Leading Trends Addresses economic concerns  graphs and information on website and brochure 2 videos on the website  1 is a sneak peek at the 2009 show  Other shows live footage from the 2008 with attendee testimonials Educational sessions  Economy’s impact on candy-Better for you snacking. Showcases-scanners

All Candy Expo: Wikispace Post-Event Survey Sneak peek at 2009 expo Testimonials and live coverage from 2008 expo Merchandising Solutions