Sport In Australia By Thomas Morrissy, Robert Soh and Kayne Croft
Australia’s 2018/2022 World Cup Bid Video naoJvOo naoJvOo
Effectiveness of the Video Showcases Australia’s passion for sport Diversity and multiculturalism Urban Australia Australia’s sporting culture World Class sporting events
World Class Sporting Events Olympics (1956, 2000) Commonwealth Games (1938, 1962, 1982, 2006) Australian Open F1 Grand Prix AFL and Rugby
Olympic and Commonwealth Games Hosted six times Won the most Commonwealth Games Participated in every Olympics
F1 Grand Prix and Australian Open Melbourne hosts both Annual events World famous
AFL and Rugby Most popular sports in Australia Rugby League (16 teams) Rugby Union (15 teams) AFL (18 teams)
Cricket in Australia One of Australia’s most popular sports Ashes against England every year Cricket World Cup
Effective Visual and Critical Features Great video shots Informative Interesting and captivating Memorable slogan
Ineffective Visual and Critical Features Objectively based Gives altered information Exaggerates Australia’s love for soccer Touristy Focus more on the country in general
Sport Attendance AFLA-League