What companies could/should be doing with RSS feeds
Search and Brand Value
Good SEO rankings means better visibility and more traffic
Search Visibility and Brand Awareness Search engine listings stimulate brand recall by a 3-to-1 margin over banner advertising and other online marketing methods. Source: Search Engine Visibility Study Enquiro Research
Brand Value and Search Results The NPD Group study reported that search listings were better at branding and produced more sales than banner ads. The NPD Group study The IAB study also reported brand lift from SERPs, especially for prominent listings. The IAB study
The Process Listen – monitor conversations and identify influencers Deliver – comment on blogs and start your own blog, syndicate content –text audio and video Engage – foster conversations, share content Measure
PR Value and Media Relations: Using News Engines and RSS Create a feed for journalists
Organic vs Paid Search
“If you think you're covered because you have a paid ad (PPC listing) in a search engine for a search term that's important to your business, think again. Organic results (free listings) are far more important and can get more viewership and clicks. Marketing Sherpa
RSS enable your web content Seen by Google as a blog You can use news/educational content
Alexa Traffic Rank Traffic Rank for skinmdnatural.com: 529% Page Views per user: 26%
Links to the website
Search Results Dry skin care MSNYahooGoogle 2 6 9
Consumer Recommendations
Resources Expansion Plus My blog: pro active PRESSfeed
Contact Details Sally Falkow cell