Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Our children and families are the primary patrons What we eat and drink has a profound effect on our health People can’t make healthier choices if none exist Children are less healthy and more overweight

Barriers to Making the Change People won’t buy healthy food They’ll just buy the junk food somewhere else Healthier food is more expensive/perishable Food establishment expertise lacking

Maximizing the Bottom Line Consultant/SHIP Nutritionist Explored ways municipal concessions can both maximize profits and offer a healthier menu – efficiencies in operations – cost of goods sold – menu adjustments – Work with vendors

2011 MENU - EDINA POOL Meal Items Nachos Pretzel w/cheese Personal Pizza Hot Dog State Fair Corn Dog Bagel Popcorn Beverages Icees(2 flavors) Reg. Soft Drink (7 flavors) Large Soft Drink (7 flavors) Bottled Drinks (Water) Candy/Cookies Sour Bright Crawlers Skittles Sour Patch Kids Swedish Fish Laffy Taffy Cherry Laffy Taffy Grape Milky Way Bar Nibs Cherry Licorice Reese’s P B Cups Snickers Bar Sour Gummi Worms Starburst Original Starburst Tropical Twizzlers Strawberry Oreo Mini’s Chips Ahoy Cookies Ritz P B Crackers Chips Ruffles Cheddar & Sour Cream Doritos Cheetos Baked Lays Odis Spunkmeyer Cookie Cool Items Bombpop Orange Sherbet Vanilla Ice Cream Sandwich Fudge Bar Vanilla Ice Cream Bar Heath Ice Cream Bar Dream Stick Bar

Fiscal Improvements Implemented financial advice of consultant Discontinued sale of candy Decreased number of total menu items No item under $2 Reengineered menu to consider “Cost of Goods” and “Cost of Labor” Removed some unhealthy items and added healthier items

2012 Menu Meal Items Nachos Pretzel w/cheese Personal Pizza Hot Dog State Fair Corn Dog PB & J Bagel Popcorn Beverages Icees(2 flavors) Reg. Soft Drink (7 flavors) Large Soft Drink (7 flavors) Bottled Drinks (1 water & 4 flavored waters) Snack Items String Cheese Apple Dippers Fruit Snacks GoGurt Yogurt Parfaits Cliff Kidz Oreo Mini’s Ritz Bitz Cheese Granola Bar Chips (3 flavors) Pop Chips (3 flavors) Odis Spunkmeyer Cookie Cool Items Popsicles Frozen Fruit Bar Orange Sherbet Vanilla Ice Cream Sandwich Fudge Bar

Availability of Food & Beverage options at Edina Aquatic Center

Number of Options Available Number of Non- Healthier Options Available Number of Healthier Options Available

Income Total Profit 2011 $59, $64,386

Dwan Golf Club Menu primarily sandwich meals Made “stealth” changes to menu Decreased the hamburger and deli meat portion Decreased portion of the french fries Increased spices, decreased salt in sandwich fillings Increased price on candy and reduced selection Increased number of granola bars available Reengineered menu to consider “Cost of Goods” and “Cost of Labor”

Portion Size Changes Food ItemBefore (2011)After (2012) Jumbo hot dog1/4 lb.1/5 lb. Regular hot dog 1/6 lb.1/7 lb. Hamburger1/3 lb.1/4 lb. Deli meat4 oz.3 oz. Tuna salad, egg salad 4 oz.3 oz. Soup14 oz.12 oz. French fries4-5 oz.3 oz.

Edina Aquatics Center – Increased profits $4,729 over 2011 Richfield Pool – Profits up 20%, $8,000 Dwan Golf Club – Profits on Concessions up 6% *Eleven concession stands have implemented – none report loss of income *

Healthier Concessions... Increases people’s choices Does not interfere with profits Promotes the well-being of community residents, especially children Is the public face of community’s commitment to health

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